Senior Employee Communications Specialist

The Senior Sales Communications Specialist serves as the primary communications partner for the NAPC Sales organization, responsible for developing and executing strategic internal communications that align sales teams with business objectives, growth initiatives, product strategies, and organizational priorities.

This role partners closely with Sales Leadership, Product Management, Underwriting, Marketing, Operations, and Employee Communications to deliver timely, relevant, and engaging communications that support business performance. The position leads the development of executive messages, sales updates, rate and product-launch communications, intranet content, announcements, presentations, and sales-enablement collateral that help drive awareness, understanding, and adoption across the sales organization.

The role combines strategic communications planning, executive communications, content development, stakeholder management, and channel optimization to ensure field sales employees and leaders receive clear, actionable information needed to successfully serve agents, brokers, and customers.

Maintains a solid understanding of AmTrust's business strategy, workers' compensation products, distribution model, mission, vision, and values. Upholds the standards of the AmTrust organization.

Strategic Communications

· Develops and executes communication strategies that support NAPC Sales priorities, business initiatives, and organizational goals.

· Serves as the trusted communications advisor to sales leadership and key stakeholders.

· Builds annual and quarterly communication plans aligned to business objectives and leadership priorities.

· Identifies communication opportunities and risks and recommends solutions that improve employee awareness and effectiveness.

· Ensures communications reinforce company culture, values, and strategic priorities.

Executive & Leadership Communications

· Drafts executive communications on behalf of sales leaders, including memos, announcements, town hall materials, talking points, presentations, and leadership updates.

· Supports communication cadence for senior sales leadership, including key organizational initiatives and change management efforts.

· Develops leadership messaging related to business performance, strategic priorities, sales programs, and organizational updates.

· Creates communication materials for sales leadership meetings and business reviews.

Sales Communications & Enablement

· Develops communications related to rate actions, underwriting appetite changes, new products, product enhancements, producer programs, distribution initiatives, and sales campaigns.

· Translates complex business, underwriting, and regulatory information into clear, concise, and actionable communications.

· Creates communication toolkits and supporting collateral that help sales teams understand and promote new initiatives.

· Partners with Product, Underwriting, Operations, and Marketing teams to coordinate communication plans and deployment schedules.

· Ensures consistency and accuracy of sales-related messaging across communication channels.

Intranet & Content Management

· Creates and manages sales-focused content for AmConnect and other internal communication platforms.

· Writes and publishes articles, feature stories, business updates, announcements, and leadership communications.

· Maintains sales communication resources and repositories to ensure content remains current and accessible.

· Monitors content performance and engagement metrics to continuously improve effectiveness.

· Supports communication governance and content standards.

Stakeholder Management

· Collaborates with Sales, Marketing, Product, Underwriting, Operations, Learning & Development, and Human Resources partners.

· Builds strong relationships across business functions to proactively identify communication needs.

· Serves as the primary communications point of contact for assigned sales business leaders.

· Coordinates communication activities across multiple stakeholders while balancing competing priorities and timelines.

Measurement & Continuous Improvement

· Tracks communication effectiveness through employee feedback, engagement metrics, readership statistics, and other performance measures.

· Provides communication insights and recommendations to business leaders.

· Identifies opportunities to improve communication reach, clarity, and employee engagement.

· Keeps current on industry trends, communication best practices, and insurance sales communications approaches.

· Performs other functionally related duties as assigned.

Required:

· Bachelor's degree in Communications, Journalism, Public Relations, Marketing, English, Business, or related field.

· Five (5) or more years of communications, corporate communications, employee communications, marketing communications, public relations, or related experience.

· Exceptional writing, editing, and proofreading skills with the ability to tailor messaging for multiple audiences and leadership levels.

· Demonstrated experience supporting executive communications and leadership messaging.

· Ability to translate complex business concepts into clear and engaging communications.

· Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.

· Strong stakeholder management and relationship-building skills.

· Excellent verbal communication and presentation skills.

· Advanced proficiency in Microsoft Office applications.

· Strong attention to detail and commitment to accuracy.

· Ability to work independently and collaboratively in a fast-paced environment.

· Service-oriented mindset with strong ownership and accountability.

Preferred:

· Experience supporting sales, distribution, underwriting, product, or commercial insurance organizations.

· Experience in workers' compensation, property & casualty insurance, or financial services.

· Experience writing communications related to product launches, rate changes, business strategy, or sales enablement.

· Familiarity with SharePoint, intranet platforms, content management systems, and communication analytics.

· Knowledge of AP Style and communications best practices.

· Experience supporting large, geographically dispersed sales organizations.

Success Measures

· Increased engagement with sales communications and AmConnect content.

· Positive stakeholder feedback from sales leadership and business partners.

· Successful execution of communication plans supporting business initiatives, product launches, and rate actions.

· Improved awareness and understanding of sales priorities across the organization.

· Timely delivery of high-quality communications that support organizational objectives.

The expected salary range for this role is USD $76,600.00 - USD $100,000.00 Yr. 

Please note that the salary information shown above is a general guideline only. Salaries are based upon a wide range of factors considered in making the comensation decision, including, but not limited to, candidate skills, experience, education and training, the scope and responsibilities of the role, as well as market and business considerations.

AmTrust Financial Services offers a competitive compensation package and excellent career advancement opportunities. Our benefits include: Medical & Dental Plans, Life Insurance, including eligible spouses & children, Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Paid Time Off.

AmTrust strives to create a diverse and inclusive culture where thoughts and ideas of all employees are appreciated and respected. This concept encompasses but is not limited to human differences with regard to race, ethnicity, gender, sexual orientation, culture, religion or disabilities.

AmTrust values excellence and recognizes that by embracing the diverse backgrounds, skills, and perspectives of its workforce, it will sustain a competitive advantage and remain an employer of choice. Diversity is a business imperative, enabling us to attract, retain and develop the best talent available. We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future.