The Role
As a Senior Email Marketing Strategist, you will design and drive email and omnichannel strategies for e-commerce clients, overseeing growth, retention, and collaboration with teams.
Summary Generated by Built In
We build the tech that moves industries forward. We have our eyes set on AI, energy, logistics, sports and other complex and exciting segments.
We believe in an innovative approach to solving deep issues and encourage our people to find their own solutions. We are constantly rethinking processes, business models, architecture, and tech stacks.
We foster a sense of curiosity, experimentation, and passion beyond code. With us, you can easily deepen your knowledge in any field you’re curious about. And because we work across many industries, you’ll be gaining the experience others can only dream of.
NFQ.email team is a leading Email Marketing service provider in Lithuania with national rights to represent Omnisend (Marketing Automation platform) among over 2000 national and international accounts. Our daily tasks include strategy planning, content creation, sales, client support, and overall E-commerce business consulting.
With 15+ years of experience in this field, we have consulted and worked with over 500 businesses, including names such as MemberShop.lt, Barbora.lt, Ermitazas.lt, Pegasas.lt, Audimas.lt, Makalius.lt, and many others, including international brands.
Currently, we are looking for a Senior Email Marketing Strategist to join our delivery team. You will develop email and omnichannel strategies (Email, SMS, Push) for leading Lithuanian E-commerce brands, collaborating closely with project managers and content creators to drive performance and retention initiatives in a dynamic and diverse role.
In this role, you will
- Act as a strategic owner for dedicated long-term e-commerce clients, defining retention direction, identifying growth opportunities, and guiding the delivery team with clear strategic leadership
- Own, design, and continuously evolve email & omnichannel strategies (Email, SMS, Push) aligned with customer lifecycle models and broader long-term business goals, including strategic content planning based on creative, performance-driven tactics
- Create comprehensive audits for new incoming clients, including channel maturity assessments, customer journey mapping, revenue optimization insights, and prioritized action plan
- Collaborate with the delivery team to improve operational efficiency, enhance internal processes, frameworks, and strategic methodologies used across client projects
- Identify upsell and account expansion opportunities aligned with client needs
- Leverage data and analytics to monitor performance, uncover trends, and recommend actionable experiments and improvements for customer retention
- Mentor other strategists and contribute to raising the overall strategic standard of the team
- Contribute to Omnisend-related account growth initiatives, including consulting and customer-centric program recommendations
What you will bring
- At least 4 years of experience in Email Marketing, working with multiple e-commerce and other industry brands, preferably in an agency or service delivery environment
- Demonstrated success owning, developing, and scaling long-term client retention strategies, including email creative direction, messaging frameworks, and offer architecture
- Advanced experience with Omnisend, Klaviyo, or other Email Marketing platforms for e-commerce
- Strong strategic and analytical mindset with the ability to translate data into long-term growth decisions
- Strong understanding of retention economics (LTV, churn, lifecycle performance, profitability logic)
- Experience contributing to process, framework, or methodology improvements across client projects
- Strong ownership mindset with the ability to operate autonomously, collaborate effectively across teams, and maintain high attention to detail and problem-solving standards in a fast-moving environment with multiple ongoing projects
- Willingness to continuously learn and improve personal, client, and team member skills
- Fluency in Lithuanian and English
What we offer
- A working culture that is high performing, ambitious, collaborative and fun
- Health insurance
- Flexible working hours
- Bonus for referrals
- Employee-led workshops and office perks
- Extra vacation days: 2 after working at NFQ for two years and 4 after four years on our team
- Unlimited WFH (work from home) policy
- For those who dream of traveling: WFA (work from anywhere) possibilities in NFQ - approved countries
Salary range: € 3280 - 4920 gross / month
If you have any questions, please contact me at [email protected] or via Linkedin
Check all our career opportunities here.
Skills Required
- At least 4 years of experience in Email Marketing
- Demonstrated success in client retention strategies
- Advanced experience with Omnisend or Klaviyo
- Strong strategic and analytical mindset
- Fluency in Lithuanian and English
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The Company
What We Do
Technologies, expertise, and right attitudes behind globally scaling business. A 900-strong team in Europe and Asia specializing in technologies, business impact processes and advisory in areas such as e-commerce/retail, mobility, transport & logistics, travel
