Senior Email Marketing Specialist

About Us 

Our company is at the forefront of the smart home revolution, creating state-of-the-art software and hardware solutions that enhance the way consumers interact with their homes. Having shipped millions of units, we are committed to innovation and delivering exceptional customer experiences. 

Responsibilities:

• Create and execute email marketing lifecycle programs and promotional campaigns that educate and convert homeowners
• Monitor email metrics, analyze campaign performance, and provide insights for improvement
• Manage our subscriber database, ensure compliance with email regulations, and resolve any deliverability challenges
• Develop customer segmentation strategies to deliver personalized, targeted messages
• Work closely with Creative, RevOps, and Inside Sales to create visually engaging email templates and deliver cross-functional marketing campaigns
• Contribute to overall marketing strategies to boost customer acquisition, engagement, retention and revenue
• Develop and implement new digital marketing channels as needed

• Must Haves
• 3+ years experience in email marketing
• Experience with B2C and B2B email marketing strategy and at least one leading email marketing service provider (Hubspot, Braze, Salesforce, etc)
• Strong analytical skills with ability to make data-driven decisions
• Preferred experience with other digital channels (SMS, paid ads, website, app)
• Strong understanding of email best practices, A/B testing, segmentation, and deliverability
• Creative and innovative thinker
• Detail-oriented with strong organizational skills
• Adaptable and able to manage multiple projects simultaneously
  

Deako Lighting Core Values:

• Driven: We are quick learners, innovators, and endlessly curious. We absorb information from diverse sources to continually refine our approach.
• Focused: We tackle challenges one at a time, prioritizing where we can make the most immediate and impactful difference.
• Transparent: We embrace both successes and setbacks. Innovation is born from problem-solving, and we cultivate a trustworthy environment where all issues can be discussed openly.
• Respectful: We engage respectfully at all times, valuing all contributions and challenging ideas constructively.
• Team-first: Our collective strength fuels our success. We value our community of partners and customers and recognize that our achievements are a result of our collaborative efforts.
• Accountability: Define success, measure results, and hold yourself and your teammates accountable. To reach our full potential as a company and as individuals, we must fully understand our successes and our shortcomings

Benefits Overview:

• Competitive Salary:$80,000-$100,000 annually, commensurate with experience and qualifications.
• Stock Options: Your contribution to Deako’s success is acknowledged with stock options, aligning your interests with company growth.
• Untracked PTO: We believe in work-life balance and trust you to manage your time effectively with untracked paid time off.
• Comprehensive Health Benefits: Enjoy peace of mind with medical, dental, and vision coverage. Protect your future with life insurance and build savings with our 401K plan.