The Senior Editor helps to execute the content strategy on EatingWell.com through the creation of high-quality, differentiated digital content and editorial programs that support revenue and traffic goals and drive audience growth and engagement. 

The ideal candidate will feel extremely comfortable using data and insights to help guide content creation, will have excellent writing skills, a passion for and expertise in food and wellness, and be adaptable to the ever-changing fast-paced digital media environment. 

The Senior Editor will:

• Work with the associate editorial director to plan and execute the digital editorial calendar and editorial packages that drive audience growth and engagement. 

• Ideate, assign, write and edit original content daily covering food, cooking, food news & trends and nutrition. 

• Top edit, fact-check and review content as needed for culinary and nutrition accuracy and ensure content meets our standards for editorial excellence, diversity and inclusion.

• Work closely with the editorial team on recipe publication strategy and execution for SEO, social media, newsletter, video and other brand-led initiatives. 

• Work with the editorial team, SEO manager and visuals editor to build out library of nutrition content and healthy cooking content.

• Leverage data & insights and unique brand point of view to pitch, plan and execute in-depth content Spotlights, focusing on timely topics and thought leadership in food and nutrition.

• Recruit freelancers and assign content that brings a variety of perspectives and voices to the brand, working with contributors from a diverse range of backgrounds and experiences.

• Collaborate with the video team & provide editorial support in video planning and production to help increase audience engagement, support sponsorships and achieve video goals. Potential to appear as on-screen talent.

• Partner with social media, email, SEO and commerce leads to develop content that will drive growth across channels.

• Partner with visuals team, social media team, video and other channels/partners on assets needed for promotion of content produced.

• Collaborate with edit, growth sales and PMM teams to align on major brand initiatives, franchises and to support sales opportunities. 

• Work with digital directors on promotion plans and sponsored programs.

• Collaborate with internal publishing and consumer marketing teams on special print issues.

• Leverage available metrics and research to ensure that editorial plans align with consumer needs and trends.

• Monitor competitor activities taking appropriate actions to maintain a leadership position.

• Participate in other digital projects as needed. 

• Manage and mentor direct report/s and their priorities, helping them achieve meaningful contribution and growth.

 You have:

• Bachelor’s degree with journalism emphasis preferred. Culinary degree or relevant professional experience required. Professional experience and strong interest in nutrition and health. 

Experience:

• Minimum 5-7 years as an editor, preferably for a digital platform and in the food and nutrition space.

• Significant experience writing, editing and executing major feature stories and editorial packages.

• College education—bachelor’s degree or equivalent.

• Professional culinary experience; culinary degree a plus but not required.

• Professional experience in nutrition and health; nutrition degree a plus but not required.

• Recipe editing, testing and development experience.

• Experience providing culinary oversight on food photography and food styling a major plus.

• Food blogging experience considered relevant.

• Experience with keyword research and search-engine optimization, using tools like SEMrush and Google Trends.

• On-screen video talent experience a plus.

• Knowledge of, and demonstrated passion for, food and nutrition content and digital media.

• Experience using content management systems.

• Understanding of online engagement tactics and metrics.

• Solid experience analyzing web metrics and data, using tools like Google Analytics, Looker and Chartbeat.

• Proficiency with digital content workflow tools, such as AirTable, Google Workspace and Slack.

• Experience managing a budget and assigning articles to freelance contributors.

• Attention to detail and accuracy.