Senior Ecommerce Specialist

Posted 2 Days Ago
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Ho Chi Minh City
In-Office
Senior level
Beauty • Pharmaceutical
Targeted skincare solutions. 35 years of transformational results. DISCOVER #THEOBAGIEFFFECT
The Role
The Senior Ecommerce Specialist will develop sales plans, optimize campaigns, manage store operations, and report on performance metrics, collaborating with internal and external teams to maximize brand visibility and sales growth.
Summary Generated by Built In
Company Description
Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.
Job Description
Platform in charge: Shopee & Lazada
1.Visual Merchandising & Campaign Planning 

-Develop monthly campaignb & visual merchandsing plan aligned with line Manager and business goals.
-Propose platform-level campaign scheme including key assortment, promotion mechanics, and voucher usage.
-Coordinate with platform key account managers (KAMs) to secure brand visibility in campaigns (e.g., Mega Sale, Brand Day, Double Dates).
-Analyze category trends, competitors, and consumer insights to identify growth opportunities.
-Plan and forecast sales targets, traffic budgets, and inventory requirements for each campaign.
-Monthly demand planning

2. Execution & Store Operations
-Briefing & set up onsite visibilities (SIS, thumbnail, Livestream Background, Video, CEM,...)
-Coordinate with enabler to upload, optimize, and maintain product listings, ensuring accurate content, keywords, and visual merchandising.
-Monitor daily store performance (Traffic, CTR, CR, Retention Rate, Order SLA & FFM) and take prompt actions to resolve issues.
-Coordinate with enabler & cross-functional teams (commercial, content, media, supply chain) to ensure smooth execution and fulfillment.

3. Performance Optimization & Reporting
-Track key metrics (GMV, conversion rate, media efficiency, voucher ROI, etc.) and deliver weekly/monthly performance reports.
-Conduct post-campaign analysis and propose action plans to improve next performance cycle.
-Optimize media and traffic budgets across sponsored ads, vouchers, and platform tools to maximize ROI.

4. Collaboration & Coordination
-Work closely with internal teams (marketing, finance, operations) and external partners (agencies, enablers) for campaign alignment.
-Assist eCommerce Manager in developing quarterly JBP and platform performance review with Shopee & Lazada.

Background requirements
  • Bachelor’s degree in marketing, business or communication related.
  • 6+ years of experience Commercial & campaign implmentation. Has Livestream/Affiliate experience is a plus. Good at Shopee Account management
  • Background in beauty industry is preferred.
  • Strong understanding of social media trends, platform algorithms.
  • Good communication skills.

Top Skills

Data Analytics Tools
Ecommerce Platforms
Social Media Tools
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The Company
HQ: Long Beach, CA
456 Employees
Year Founded: 1988

What We Do

Obagi Cosmeceuticals is a specialty pharmaceutical company that develops, markets and sells, and is the leading provider of proprietary topical aesthetic and therapeutic clinically-proven skin care systems in the physician-dispensed market. The systems are designed to prevent and improve the most common and visible skin disorders. The foundation of the company began in 1988 with the creation of the Obagi Nu-Derm® System, developed by leading skin care experts. In 1997 the company officially began operations as Obagi Medical.

The company has continued to grow each year, introducing multiple product lines and expanding its commercial operations. The company sells its products through a direct sales force in the United States and internationally through distribution partners in over 42 countries across North America, Central America, South America, Europe, the Middle East and Asia.

Over the years, the company has developed clinically-proven skin health products and systems primarily for the dermatology, plastic surgery and related aesthetic markets. Obagi's products are designed to improve common and visible skin conditions including photodamage, hyperpigmentation (chloasma, melasma and freckles), senile lentigines, acne vulgaris and sun damage.

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