Senior Ecommerce Manager, Americas

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organization, we offer professional development and advancement opportunities to complement career goals and aspirations. 

Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.   

We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society. 

ROLE PURPOSE 

We are looking for an experienced Senior Ecommerce Manager to accelerate growth across our largest Ecommerce website and external online sales channels. This role is integral to the Local Digital team and contributes directly to our broader omnichannel strategy. As a key leader in Aesop’s Digital team, the Senior Ecommerce Manager will oversee brand.com, eRetail, Pure Players, and other digital platforms. 

The ideal candidate will set new standards, drive innovation, manage the commercial online team, and uphold Aesop’s luxury positioning and brand equity. This role requires close collaboration with DMI, Zone, Division, and Market stakeholders to enhance customer experience and commercial outcomes. 

PRIMARY RESPONSIBLITIES 

Digital Strategy & Performance Optimization 

• Analyze website(s) performance and digital sales metrics to optimize user experience, inform strategic decisions, and communicate insights to cross-functional teams. 

• Apply industry best practices from L’Oréal to improve digital strategy and execution. 

• Ensure seamless omnichannel integration by aligning online and offline strategies. 

• Drive digital transformation initiatives, integrating new technologies and channels to enhance the online consumer experience. 

• Shape the future of Ecommerce by partnering with DMI and CDMO to influence roadmap investments and optimize the digital sales funnel. 

• Deliver insightful reports and analysis to support business decisions and performance optimization. 

Digital Marketing & Merchandising 

• Collaborate with Marketing and Assistant Digital Marketing Manager to develop and execute data-driven digital strategies aligned with business objectives and seasonal campaigns. 

• Enhance SEM strategies to drive traffic, improve visibility, and maximize ROI across Aesop.com and partner sites. 

• Optimize merchandising and content strategies to improve Ecommerce KPIs. 

• Oversee digital merchandising, aligning with local teams to ensure consistency and effectiveness. 

• Improve website structure and user experience based on consumer behavior and business needs. 

• Enhance customer journeys by building a personalization roadmap, leveraging A/B testing and AI or Machine Learning wherever possible. 

Ecommerce & Online Sales Management 

• Develop and manage the digital budget, targets, and forecasting. 

• Oversee online sales channels, driving strategic growth, innovation, and operational excellence across digital channels such as Aesop.com, eRetail, Marketplaces, and emerging digital platforms. 

• Build and execute service, promotional, and pricing strategies across digital sales channels, ensuring alignment with Brand, Market, Division, and Zone strategies. 

• Develop online exclusives and omnichannel promotions in partnership with local stakeholders. 

• Define online sales targets and oversee budgets to ensure sustainable growth. 

Partnerships & Collaboration 

• Oversee project planning and execution. 

• Schedule and facilitate regular meetings. 

• Optimize digital partnerships to expand brand reach and revenue, coordinating with wholesale teams when applicable. 

• Lead regular performance reviews and audits with third-party digital partners, driving data-backed decision-making and commercial growth. 

• Collaborate with global teams to share insights, leverage best practices, and drive innovation in digital commerce. 

• Build and maintain calendars, reports, and trackers to ensure alignment with business goals and execution timelines. 

Team Management and Development 

• Set goals, conduct reviews, and provide feedback. 

• Identify training needs and support professional growth. 

• Foster a positive work environment and recognize achievements. 

• Assign tasks based on strengths and workload. 

Key Performance Indicators (KPIs) 

• Sales Growth: achieve digital sales growth, increase omnichannel penetration, and drive total brand performance. 

• Forecast & Budget: manage online sales targets, ensuring forecast accuracy and budget optimization in alignment with business priorities. 

• Ecommerce Metrics: optimize key metrics such as Conversion Rate, Average Order Value, Purchase Frequency, and Load Times. 

• Operational Excellence: ensure excellence in pre-purchase journeys, such as website performance (including site load times, checkout flow, and mobile optimization), and post-purchase journeys, such as delivery and unboxing experience.  

• Customer Experience: partner with cross-functional teams to elevate shopping experiences, improving NPS and CSAT scores. 

• Digital Transformation: implement and scale new technologies (AI, automation, and L’Oréal resources) to future-proof e-commerce. 

REQUIREMENTS QUALIFICATIONS 

• Ideally 5+ years of e-commerce or omni-channel experience, preferably in the beauty or luxury sector. 

• Ideally 3 years of experience within an e-commerce team and direct experience managing a team. 

• Strong understanding of digital marketing, customer service, and content management. 

• Familiarity in managing budgets and forecasting, with intermediate knowledge of Excel. 

• Experience in managing key digital retail partnerships, including Amazon, with a strong understanding of marketplace dynamics. 

• Strong commercial acumen, analytical and reporting experience with meticulous attention to detail. 

• Contributes and leads meetings with confidence, direction, and clear actionable outcomes. 

• Thrives in a dynamic, high-growth environment, balancing agility with strategic focus. 

• Proactive, action oriented, and committed to delivering results consistently. 

• Ability to drive results through team delegation and collaboration. 

• Strong ability to influence in an effective and thoughtful manner. 

• Is nimble in the face of challenge and approaches problems with a confident and solution-oriented mindset. 

• Experience managing multiple priorities, adapting, and changing priorities as needed. 

What's On Offer 

The annual salary range for this position is $125,000 -140,000 

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.  

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.  

Employee Benefits Include 

• Generous product discount allowance and bi-annual complimentary product allocation 

• 20 days Paid Time off with increase with length of service

• Medical, Dental and Vision

• Paid volunteering allowance for all employees 

• Bonus opportunity based on personal, and business, performance 

• Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities 

• Access to employee assistance programs, complimentary subscription to Headspace mindfulness app and summer hours options. 

Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization. We actively encourage everyone to consider becoming a part of our journey. 

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