Senior Director, SEO & AI Search

Buying or selling a home is one of the biggest financial decisions people make, and millions turn to Redfin and Rocket each year to search for homes, understand affordability, and compare mortgage options. Search is where that journey begins — and it’s evolving fast. Generative AI and conversational search are transforming how people discover information, and the old SEO playbook no longer cuts it. Winning now means combining technical excellence, structured data, content strategy, product architecture, and AI visibility.

With leading platforms across home search, brokerage, and mortgage, Redfin and Rocket are built to lead this shift. 

We’re hiring a Senior Director, SEO & AI Search to define the future of organic discovery for two of the most recognized brands in real estate, Redfin and Rocket, serving a combined audience of more than 60 million users. Reporting directly to the SVP of Product & Design, you’ll shape the next era of search — setting the vision, driving the roadmap, and partnering across engineering, product, marketing, and executive leadership. This is a highly strategic, high‑visibility role with direct influence on company‑wide priorities and the customer experience at massive scale.

What You’ll Do

• Lead the Company’s Search Engine Strategy: You’ll own the vision for how millions discover Redfin and Rocket. Setting the long‑term SEO and AI Search strategy, building a unified roadmap, defining the KPIs that matter, and keeping us ahead of every major shift in search.

• Own Technical SEO & Platform Architecture: Drive technical SEO for massive, dynamic marketplace platforms. Partner with Engineering and Product to hard‑wire search best practices into our architecture. 

• Accelerate AI Search & Answer Engine Visibility: Define how Redfin and Rocket show up in AI‑powered search. Build frameworks for structured data, entity signals, authoritative content, and intent modeling. Turn emerging discovery behaviors into product and content opportunities — and position Redfin as a leader in AI‑driven search.

• Influence at the Highest Levels: Partner with senior leaders across Product, Engineering, Marketing, and Analytics. Using data, insights, and clear storytelling to drive decisions that impact millions and champion a search‑first culture across the company.

• Build and Lead a High‑Performing Team: Lead a team across technical SEO, content optimization, and search analytics. Recruit, mentor, and grow exceptional talent while establishing scalable processes and reporting frameworks for enterprise impact.

Who You Are

• Proven SEO Leader: You bring 10+ years leading SEO and organic growth, for large, complex, consumer-facing platforms. You have a track record of driving enterprise‑level results and you see where search is heading and build for what’s next.

• SEO & AI Search Expert: You bring deep experience with large, dynamic websites and complex technical architectures. You’re fluent in modern SEO and analytics tools, comfortable navigating constant algorithm and platform shifts, and familiar with AI‑driven search and emerging answer engines. You blend technical SEO mastery with a clear perspective on how LLMs, generative AI, and conversational interfaces are reshaping discovery. You can operate at executive altitude while diving into technical details when it matters.

• Data-Obsessed and Impact Driven: You use data to shape strategy, influence decisions, and measure what matters. You know how to turn insights into action.

• A Builder of High-Performing Teams: You’ve built diverse, high‑impact teams and fostered cultures of inclusivity, collaboration, and excellence. You’re a leader of leaders who knows how to coach, empower, and scale talent.

• A Trusted Cross-Functional Partner: You build strong, productive relationships across Product, Engineering, Marketing, and Analytics, and know how to partner deeply with technical teams to deliver big outcomes.

Illinois, Maryland, Minnesota, Massachusetts, Colorado, New York City, New Jersey, Jersey City, California, D.C. and Washington candidates only:

The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.

Redfin is an equal opportunity employer committed to an inclusive workforce.

An inclusive culture is vital to Redfin's mission of making real estate better for people from all walks of life. We’re proud that Redfin is a place where different points of view and backgrounds are encouraged and respected. We constantly strive to build a company that reflects the world around us, based on our conviction that pursuing and developing talent of all types is the right way for a business to thrive over the long haul.

Redfin provides equal employment opportunities to all employees and applicants for employment and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, and any other characteristic protected by applicable federal, state or local law. If you need accommodation in the application or recruitment process because of a disability or special need, please contact [email protected]

Redfin encourages individuals with criminal record histories to apply for employment and considers such individuals for employment consistent with the requirements of any applicable fair chance acts, including but not limited to the California, San Francisco and Los Angeles County Fair Chance Acts. Philadelphia applicants can access a copy of Philadelphia Fair Criminal Records Screening Standards ordinance poster here.

Redfin accepts applications on an ongoing basis.