Senior Director of Sales - Base44

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Sales Executive, you’ll be at the forefront of introducing a category-defining product to the market - shaping the sales strategy, driving pipeline, and closing strategic deals from the ground up.

This role is ideal for a self-starter who thrives in a fast-paced, entrepreneurial environment and is excited by the challenge of bringing innovative AI technology to new clients. You’ll play a foundational role in scaling our business, building trusted relationships, and unlocking growth through a consultative, value-driven sales approach. In this role you will:

• Own the full sales cycle from outbound prospecting to closing new business

• Translate Base44’s product vision into real-world conversations that resonate with technical and business stakeholders

• Build early revenue by identifying, engaging, and converting high-potential prospects

• Shape the foundational sales motion to support future scale, including messaging, outreach strategies, and customer segmentation

• Collaborate closely with product, marketing, and leadership to align go-to-market efforts

• Develop and maintain strong relationships with decision-makers, including VPs, CTOs, and heads of product

• Accurately forecast deals, manage pipeline, and maintain CRM best practices

• Act as a feedback loop between the market and the product team to influence roadmap and positioning

• 8+ years of B2B sales experience in a technology company, preferably a startup

• Experience with AI, ML, data platforms, or product-led SaaS company

• Experience selling to VP and C-level executives

• Proven track record of consistently exceeding quota and closing complex deals

• Strong communication and presentation skills, with an ability to tailor messaging to different audiences

• Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment

• Familiarity with Salesforce, or other CRM tools

We’re Base44, a newly acquired part of Wix on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language—no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions. 

As our first sales hire, you’ll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market.

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The approximate base compensation is $170,000 - $195,000. In addition to the base pay this role includes company RSUs as part of the compensation package. The final package may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications. 

In addition to a competitive compensation package and opportunities for professional growth, Wix offers comprehensive benefits to support the well-being and financial security of our employees.

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You can read more about our comprehensive benefits package here