Senior Director of Programmatic Partnerships and Yield

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New York, NY, USA
In-Office
Digital Media • News + Entertainment
The Role

Future is looking for a commercially minded Senior Director of Programmatic Partnerships and Yield to lead our partner management team and increase revenue across our portfolio of sites. You will be central to shaping the holistic strategy that connects vendor relationships to yield optimization and unlocking new monetization opportunities within the ad tech ecosystem. You will lead revenue growth across the portfolio, helping teams unlock new monetization opportunities through both deal-making and technical innovation. You will be Future's senior representative with SSPs, DSPs, exchanges, and technology partners.

What you'll do

You will report to the Vice President, Programmatic & Yield

  • Lead, coach, and scale multi-disciplinary teams including partner management and analysis function, driving accountability, performance, and professional growth.
  • Develop a programmatic sales strategy alongside our UK and US programmatic sales teams that align vendor partnerships with yield that delivers revenue growth, yield improvements, and innovative monetization opportunities.
  • Expand partnerships into the US across our existing SSPs, DSPs, exchanges, and data providers — negotiating terms, running structured evaluations, and driving measurable return on investment.
  • Be Future's senior representative with SSPs, DSPs, exchanges, and technology partners thus enhancing visibility and strengthening our market position with emphasis on the US. Lead high-level negotiations and represent us at industry events to strengthen market position.
  • Collaborate with ad operations, sales, product, and finance teams to align programmatic projects with broader revenue goals.
  • In tandem with the VP of Programmatic and Yield, oversee the development of advanced forecasting models and revenue tracking systems. You will translate complex data scenarios into clear strategic recommendations for executive leadership, guiding decisions on traffic, yield, and fill.
  • Direct the strategy for data hygiene, governance, and automation across the ad stack. You will ensure the business uses advanced reporting solutions to improve transparency and operational efficiency.
  • Report on partnership performance, identifying opportunities to expand revenue and guide competitive advantage. Provide expertise on programmatic trends, including identity solutions, curation, retail media, and other new ad tech opportunities.
Experience that will put you ahead of the curve
  • 12+ years in programmatic advertising and digital media monetization, including 7+ years in a people management role. Experience driving revenue through programmatic partnerships, negotiations, and yield optimization.
  • Expertise in SSPs, DSPs, exchanges, and the broader ad tech ecosystem.
  • Externally facing; comfortable representing Future at industry events and with partners.
  • Analytical rigor and commercial knowledge
What's in it for you

The expected range for this role is $162,000 - $205,000

This is a Hybrid role from our New York Office, working three days from the office, two from home

… Plus more great perks, which include;

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level Commercial 2

Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

#LI-Hybrid

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The Company
Atlanta
3,652 Employees
Year Founded: 1985

What We Do

We are Future. The global platform for specialist media. We create expert original content that connects people to their passions across a portfolio of over 230 phenomenal brands. Through our websites, magazines, events, and social spaces we reach 1 in 3 adults online in the UK and the US. Founded in 1985, we have grown significantly to a global business with over 3,000 colleagues. We are the largest magazine publisher in the UK with a combined circulation of more than 3 million across our publications. We innovate through our proprietary technology, diversify our audiences across new platforms, and acquire and launch new brands every year. We’ve got an ambitious plan to build on our growth momentum and unlock new opportunities. We’re connectors, creators, experience makers

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