LetsGetChecked is a global healthcare solutions company that provides the tools to manage health from home through health testing, virtual care, genetic sequencing, and medication delivery for a wide range of health and wellness conditions. LetsGetChecked's end-to-end model includes manufacturing, logistics, lab analysis, physician support, and prescription fulfillment. Founded in 2015 and co-headquartered in Dublin and Atlanta, LetsGetChecked empowers people to take control of their health and live longer, happier lives.
Senior Director, Product Marketing
LetsGetChecked is seeking a dynamic and experienced Senior Director, Product Marketing to join our team. The ideal candidate will have 5-10 years of experience in B2B and Product Marketing, with a strong background in healthcare marketing and proven team leadership skills. The Senior Director, Product Marketing creates go-to-market strategies for all B2B verticals (health plan, employer, public sector, life sciences and provider) as well as products and services. This includes product positioning, marketing strategy and sales enablement to drive buyer awareness and desired business outcomes.
Responsibilities...
Strategic Leadership:
- Develop and execute comprehensive product marketing strategies to drive product adoption and market growth.
- Collaborate with the executive team to align product marketing strategies with company goals and objectives.
- Lead market research and analysis to identify customer needs, market trends, and competitive landscape.
Product Positioning and Messaging:
- Define and articulate the unique value propositions of LetsGetChecked products.
- Create compelling product messaging and positioning that resonates with target audiences in the healthcare sector.
- Develop and maintain a deep understanding of customer personas and buyer journeys.
Go-to-Market Strategy:
- Lead the planning and execution of go-to-market strategies for new product launches and feature updates.
- Coordinate cross-functional teams, including product management, sales, and customer success, to ensure seamless product launches.
- Monitor and analyze the performance of product marketing campaigns, adjusting strategies as needed.
Team Leadership:
- Build, mentor, and manage a high-performing product marketing team.
- Foster a collaborative and innovative team culture that drives results.
- Provide ongoing coaching and development opportunities for team members.
Collaboration and Communication:
- Partner with sales and business development teams to support lead generation and sales enablement efforts.
- Develop and deliver impactful presentations and product demonstrations for internal and external stakeholders.
- Serve as a spokesperson for LetsGetChecked at industry events, conferences, and media engagements.
Performance Measurement:
- Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
- Use data-driven insights to refine strategies and optimize marketing efforts.
- Report regularly on product marketing performance to the executive team.
What we are looking for…..
- 5-10 years of experience in B2B and Product Marketing, with a focus on healthcare marketing.
- Proven track record of successful product marketing leadership and team management.
- Strong understanding of healthcare industry trends, regulations, and market dynamics.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
- Demonstrated ability to work collaboratively across departments and manage multiple projects simultaneously.
- Proficiency in marketing analytics tools and CRM systems.
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- Familiarity with Google Workspace.
- Ability to work Eastern Time hours.
Benefits
Alongside base salary of $130,000-$140,000, we offer a range of benefits including:
- Health, dental & vision insurance
- 401k Matching contribution
- Employee Assistance Programme
- Annual Compensation Reviews
- Flexible PTO Policy and 3 paid volunteer days per year
- Free monthly LetsGetChecked tests as we are not only focused on the well being of our patients but also the well being of our teams
- A referral bonus programme to reward you for helping us hire the best talent
- Internal Opportunities and Careers Clinics to help you progress your career
- Maternity, Paternity, Parental and Wedding leave
Why LetsGetChecked
At LetsGetChecked, we are revolutionizing healthcare by making it more accessible, convenient, and personalized. Our mission is to empower individuals with the knowledge and tools they need to manage their health proactively, so they can live longer, happier lives.
By joining our team, you will be part of a dynamic and innovative company that is dedicated to improving lives through cutting-edge technology and compassionate care. We value our employees and invest in their growth, offering opportunities for professional development and career advancement. Together, we can make a meaningful impact on the future of healthcare and help people take control of their health journey. Join us in our commitment to transforming healthcare for the better.
Our Commitment to Diversity, Equity, and Inclusion
At LetsGetChecked, we are committed to fostering an inclusive environment that celebrates diversity in all its forms. We believe that the diversity of thought, background, and experience strengthens our teams and drives innovation. We are an equal-opportunity employer and do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Our goal is to ensure that everyone feels valued and empowered to thrive.
To learn more about LetsGetChecked and our mission to help people live longer, healthier lives please visit https://www.letsgetchecked.com/careers/
What We Do
LetsGetChecked is a virtual care company that allows customers to manage their health from home, providing direct access to telehealth services, pharmacy, and laboratory tests with at-home sample collection kits for a wide range of health conditions including Sexual Health, Cholesterol, Diabetes, Thyroid, Coronavirus (COVID-19), and more. Founded in 2015, the company empowers people with the care they need to live longer, happier lives. Today, LetsGetChecked is a leader in healthcare innovation with an end-to-end model including manufacturing, logistics, lab analysis, affiliated physician support, and prescription fulfillment, which provides a seamless user experience and a convenient, reliable and secure healthcare experience.
