SENIOR DIRECTOR, PRODUCT MANAGEMENT – MARKETview
MARKETview Education Partners is seeking a strategic, collaborative, and execution-oriented-oriented Senior Director, Product Management to lead the lifecycle development of our marquee platform, MARKETview.
We’re looking for a strategic, curious, and deeply collaborative product leader who thrives in high-growth environments and is motivated by the chance to shape a category-defining platform tackling real, high-stakes partner challenges. As Senior Director of Product Management, you will set the product vision, define the roadmap, and lead cross-functional execution for an intelligent software platform that enables data-driven enrollment success for colleges and universities. You’ll translate our value proposition, proprietary insights, and strategic priorities into a cohesive, high-impact, must-have product experience for partners navigating a rapidly evolving higher-education landscape. Key responsibilities include:
Product Vision & Leadership
• Partner with senior leadership to define and champion the long-term product vision.
• Translate company strategy, partner needs, data insights, and market opportunities into a clear product roadmap that inspires and instills confidence across the organization and market.
• Identify competitive differentiators, unmet needs, and other opportunities for innovation.
• Work with other product leaders to ensure seamless integration across the full product portfolio.
Platform Experience & Execution
• Manage and communicate priorities through an ambitious roadmap aligned to company OKRs.
• Lead discovery efforts and feedback loops to ensure we’re building what users truly need.
• Lead Agile planning and execution cycles with clear requirements and backlog prioritization.
• Leverage advanced technologies to enhance and evolve the MARKETview value proposition.
Cross-Functional Leadership & Alignment
• Collaborate with Engineering, Data Science, and Business Intelligence teams to balance usability, performance, security, and speed.
• Partner with Client Success, Business Development, and Marketing teams on understanding and prioritizing business and market opportunities, release planning, and go-to-market coordination.
• Align product evolution with the needs of internal teams to amplify strategic value and scale impact.
Measurement & Outcomes
• Contribute to Company and Cross-functional Objectives and Key Results (OKRs) related to new business, renewals, and relationship expansion through continuous product innovation.
• Establish and manage key performance metrics including logins, client health scores, and usage of critical reports, features, and functions.
Minimum Requirements
• 7+ years of product management experience with proven success owning product vision and roadmaps for high-value enterprise or Business-to-Business products.
• Passion for customer discovery, usability, measurement, and continuous improvement.
• Experience leading cross-functional teams in fast-moving environments.
• Comfortable managing Agile methodologies, bi-weekly sprints, and roadmap frameworks.
• Strong problem‑solver with a talent for simplifying complex workflows and turning data into intuitive user experiences.
• Excellent communication skills with the ability to lead collaborative teams and partner input to clear direction and decisions.
Preferred Qualifications
• Experience in higher-education technology or adjacent domains.
• Background scaling data products, intelligence platforms, or decision-support systems.
• Ability to translate complex systems into intuitive user experiences.
• Product leadership experience across multi-product environments.
• Strong understanding of AI-enabled capabilities and their safe operationalization for end users.
Why MARKETview Education Partners?
The MARKETview team is united by a common passion to increase higher education access while improving the performance of colleges and universities and the educational outcomes for students and families. This is the spirit that drives every client partner relationship, as we serve the mission of each with an unwavering commitment to their goals and success. We are looking for equally passionate team members with a similar disposition and willingness to put the success of others – partners and teammates – before their own. If this is you, you’ll fit right in.
Equal Opportunity Statement
MARKETview is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.
MARKETview thrives on collaboration and continuous learning, and we are a 100% “in-office” business, and we have a generous and flexible paid time-off policy. All qualified candidates will be legally able to work in the United States without sponsorship of any type at any time and will be committed to working full-time in our office in the Scott’s Addition section of Richmond, VA.
Job Type: Full-time, On-site
Location: Richmond, VA
Top Skills
What We Do
About MARKETview Education Partners
MARKETview is centered on developing a deep understanding of the specific goals of our partner institutions and identifying the elements critical to their success. Using higher education’s only aggregated and real-time student data set, we provide unmatched market intelligence and earlier insight into the students our partners seek to enroll so they can make better, more informed decisions faster.
Our Mission and Values
The MARKETview mission is to optimize higher education access and maximize outcomes for students and families. By using a proprietary combination of data, context, and expertise we serve each college and university partner with an unwavering commitment to their goals and success.
In pursuit of this, we embrace the following ideals:
Partners First: Deliver high-quality service and a positive return on investment.
Trust: Build long-term relationships and deliver continuous value.
Lifelong Learning : Continue to learn and evolve with the industry.
Informed Action : Use data to improve outcomes for students, families, colleges, and universities.
The MARKETview Platform
MARKETview is a comparative analytics software platform that provides higher ed leaders with data that is updated and delivered daily, organized at the student-record level and standardized across schools. By harnessing tens of millions of student records and augmenting them with household consumer data our partners can now know more about their students than ever before.
Who We Serve
We take great pride in supporting a variety of traditional four-year, nonprofit institutions of higher education across the United States
