We’re looking for a performance marketing leader to own and scale our largest growth channels—Paid Media, Ecommerce, and CRM. This role is responsible for driving efficient, sustainable growth across the full funnel, from acquisition through lifecycle engagement.
A core mandate is building an AI-enabled growth engine—using AI to improve decision-making, accelerate execution, and increase team output. You will define how AI is embedded across marketing workflows, from insights to creative production to campaign execution.
The ideal candidate thrives in fast-paced, high-growth environments and can balance strategy with execution. You know how to balance strategy with hands-on execution. You bring a strong point of view on offers, funnels, and creative, and you’re obsessed with hitting target KPIs.
You will:
Own forecasting, planning, and allocation of multi-million-dollar growth investment across channels
Lead and scale paid media (Meta, Google, TikTok, and emerging platforms), continually pushing new audiences, creative, and offers.
Own onsite conversion strategy and roadmap in partnership with Ecommerce optimizing end-to-end funnel performance
Drive lifecycle marketing strategy across CRM, improving repeat rate, LTV, and customer engagement
Partner with cross-teams to improve site performance, testing landing pages, flows, merchandising, and offers to maximize conversion
Establish the operating model across Paid, Ecommerce, and CRM to drive full-funnel performance
Use AI across Growth to improve & accelerate decision making, insights generation, creative production, campaign execution, and performance optimization
Redesign workflows and tooling to increase speed, reduce manual work, and enable a high-output, test-and-learn culture
Define measurement and incrementality frameworks (experimentation, attribution, cohort analysis) to guide investment decisions
Translate performance data into clear, actionable insights that inform strategy and cross-functional decision-making
Partner cross-functionally with Product, Creative, and Analytics to align on roadmap, conversion optimization, and execution
Build and execute a robust testing roadmap across creative, targeting, and platform optimization
Identify and scale new channels, betas, and growth opportunities
- Lead a high-performing Growth organization, setting clear accountability, operating rhythms, and performance standards
10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets
3+ years of experience managing high performing digital marketing teams
Deep hands-on experience across paid social, paid search, and digital acquisition channels
Proven ability to develop and execute full-funnel marketing strategies, beyond lower-funnel optimization
Hands-on experience applying AI to improve marketing execution, automate workflows, and scale output across functions (e.g., analysis, creative, CRM, experimentation)
Very strong analytical and problem-solving skills, with the ability to turn complex data into clear recommendations
Experience building and leading high-performing teams in fast-paced, data-rich environments
Excellent communication skills and ability to influence across teams
Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect:
Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Access to fertility care and family-building support
- Wellness benefits including a yearly fitness reimbursement
- Frequent social and learning events, including access to our employee-run resource groups
- Robust Employee Assistance Program
- Tenure-based sabbatical eligibility
- EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
- Discounts at local venues and businesses
- Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
- This role is posted at the Senior Director level with an anticipated compensation range of $190,000-$205,000 based on experience.
Skills Required
- 10+ years of experience in performance or growth marketing
- Track record of owning and scaling large marketing budgets
- 3+ years of experience managing high-performing digital marketing teams
- Deep hands-on experience across paid social, paid search, and digital acquisition channels
- Experience developing and executing full-funnel marketing strategies
- Hands-on experience applying AI to marketing execution, workflow automation, and output scaling
- Very strong analytical and problem-solving skills
- Experience building and leading high-performing teams in fast-paced, data-rich environments
- Excellent communication skills and ability to influence across teams
What We Do
A career at EF is something different. You’ll think boldly, own your job, and create a career you are proud of—and have fun doing it. When you join EF, you will join a global community of creative minds, innovators, and change-makers. Since 1965, we've created programs that help people see new places, experience new cultures, and learn about the world and themselves. People are at the heart of everything we do, and it all begins with the talented and collaborative EFers who bring our mission-opening the world through education- to life across 55 countries and counting.
