Senior Director of Offerings (Product Marketing & Services GTM)

We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

With the right people and the right ideas, there’s no limit to what we can achieve

Are you a fit?
Sounds awesome, right? Now, let’s make sure you’re a good fit for the role:
Key Responsibilities

Offerings & Portfolio Strategy

• Own the definition, evolution, and lifecycle of Wizeline’s service offerings and IP.
• Translate market demand, client needs, and delivery capabilities into differentiated offerings.
• Partner with Delivery, Engineering, and Operations on new solution development.

Product Marketing & Messaging

• Own messaging frameworks, value propositions, and positioning.
• Create compelling narratives that translate complex technical value into clear business outcomes.
• Lead flagship market-facing thought leadership.

Sales Enablement

• Train sales teams on offerings, positioning, and competitive differentiation.
• Partner directly with CSO, sales leaders, and account teams in active pursuits.
• Support deal shaping and solution positioning in strategic client conversations.

Collateral & GTM Asset Leadership - Lead the creation of:

• Pitch decks.
• One-pagers.
• Brochures.
• Case studies.
• POV documents.
• Website services content.

Partner with Design and Brand to ensure visual excellence and narrative clarity.

• Analyst Relations.
• Serve as a primary interface with Gartner, Forrester, IDC, and other analyst firms.
• Lead Wave and Market Guide submissions.
• Shape external market perception of Wizeline’s capabilities.

AI, Automation & Marketing Innovation

• Drive the use of AI and automation across marketing operations.
• Define workflows that improve content velocity, enablement scale, and GTM efficiency.
• Stay hands-on with modern AI tools and platforms.

Team Leadership

• Lead product marketers, content writers, designers (direct or matrixed), and contractors.
• Set clear vision, quality standards, and delivery accountability.
• Operate as both player and coach.

Must-have Skills 

• AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.
• 12+ years experience in product marketing, offerings, solutions marketing, or services GTM leadership.
• Experience in global IT services, digital transformation, or software engineering services.
• Proven success shaping service portfolios and GTM strategy.
• Direct experience training sales teams and supporting revenue teams.
• Analyst relations experience required.
• Strong fluency with AI tools, automation platforms, and modern marketing technology.
• Exceptional communication and executive presence.

Leadership Profile

• Builder mentality with high personal ownership.
• Strong strategic thinking and execution discipline.
• High narrative, storytelling, and design standards.
• Comfortable operating in ambiguous, fast-moving environments.
• Deep cross-functional influence.

What we offer:

• A High-Impact Environment.
• Commitment to Professional Development.
• Flexible and Collaborative Culture.
• Global Opportunities.
• Vibrant Community.
• Total Rewards.