About the role:
This is a rare opportunity to shape the brand of a high-growth, venture-backed healthcare company from the ground up. As Senior Director, Brand Marketing, you'll step in with meaningful input into how Accompany Health looks, sounds, and shows up in the world, partnering with executive stakeholders to finalize decisions. You'll set the external brand strategy, sharpen the value proposition for patients and payers alike, and bring it to life through the paid, earned, and content programs you and your team build.
The ideal candidate wants to be deep in the work, close to the strategy and execution, with high impact and visibility. You'll build and lead a team of marketers, setting direction and raising the bar for their work, while partnering directly with a highly experienced executive team.
The role and team is fully remote. You'll join a distributed group that spans the country while collaborating closely with Product, Design, Growth, and Clinical Operations, plus an external PR agency, to make sure the Accompany Health brand feels consistent and credible everywhere patients, providers, and payers encounter it.
Responsibilities will include:
Shape and implement brand positioning in partnership with the PR agency
Define and sharpen the value proposition across audiences, including patients and health plans
Craft and steward a distinctive visual identity across all audiences
Manage the content calendar, including production and implementation, in close collaboration with PR agency – from peer-review manuscripts and conferences to video, carousels, and papers
Drive paid media strategy across Meta, LinkedIn, and other targeted, regional, and national channels
Lead earned media strategy, including PR and social
Build and maintain the integrated marketing calendar, determining what brand creative runs and when
Manage and elevate owned channels as brand channel, including: corporate website, blog, Meta, LinkedIn, and YouTube
Continually test, iterate, and explore new channels
Own the work of moving patients from eligible to engaged through onboarding, activation and retention through direct marketing channels (mailers, SMS, outbound calls, digital)
Define the messaging strategy that targets patients at each stage of the enrollment journey
Determine cadence and sequencing of marketing campaigns across direct mail, SMS, and outbound call touchpoints, including fulfillment and execution
Direct creative development, including branding and look and feel of marketing materials, across patient education content, Welcome Boxes and folders, and on-site specialist materials — for maximum breakthrough and credibility.
Partner with Data Science and Patient Engagement teams to evaluate the effectiveness of patient engagement campaigns
Establish marketing measurement, including dashboards and reporting.
Manage the marketing budget and its tracking
Support the marketing roadmap, including quarterly resourcing conversations with Product and Design
Directly manage a team of marketers – hiring, developing, and growing the team as the function scales
Set direction and priorities for direct reports, and coach them to raise the bar on their work
Support the Product and Patient Engagement & Experience teams on member acquisition strategy
Support the Provider team on provider material development through a brand strategy lens
Support the Growth team on payer-facing content, such as pitch decks and quarterly payer updates
Performs other duties as assigned
Brand Positioning:
Brand Awareness:
Channel Development:
Lifecycle Marketing:
Marketing Measurement & Resourcing:
Team Management:
Other Job Functions:
What makes you a fit for the team:
You're an expert brand practitioner who wants to be hands-on with the strategy and the craft— and you're excited by the room to grow your scope as the company scales
You move easily between multiple audiences (patients, payers, providers) and can tailor voice, message, and channel to each
You bring structure to ambiguity, building roadmaps, calendars, and dashboards that keep a fast-moving function organized
You collaborate naturally with senior leaders and across teams — Product, Design, Growth, and Clinical — as well as with external partners like PR and creative agencies
You thrive in a remote, distributed environment and can build strong working relationships without being in the same room
You are motivated by the mission of improving care for patients with complex needs and want your work to have a direct, visible impact
Desired skills and experience:
Required
5-7+ years of progressive marketing and brand leadership experience, including building/scaling a marketing function, ideally in healthcare, health tech, or another regulated, mission-driven industry
Track record owning brand positioning and narrative end-to-end — strategy through paid, earned, and content execution — with measurable impact on brand awareness and demand
Experience running paid and earned media programs (e.g., Meta, LinkedIn, PR) and managing external agencies (creative, media, PR)
Experience developing content strategy and overseeing production across formats (video, written); comfort building thought leadership programs with clinical/technical SMEs a plus
Proven people leadership — able to manage, coach, and grow a small team while staying close to execution in a fast-scaling environment
Strong cross-functional collaborator — able to partner with Product, Data Science, Network, and Growth without owning it all
Experience owning a marketing budget and reporting on performance/ROI
Excellent written and verbal communication skills, adaptable across audiences and formats
Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience
Preferred
Familiarity with value-based care, health plans, or provider audiences
Consumer marketing background
Skills Required
- 5-7+ years of progressive marketing and brand leadership experience, including building/scaling a marketing function
- Track record owning brand positioning and narrative end-to-end with measurable impact on awareness and demand
- Experience running paid and earned media programs (e.g., Meta, LinkedIn, PR) and managing external agencies
- Experience developing content strategy and overseeing production across formats (video, written); thought leadership with clinical/technical SMEs a plus
- Proven people leadership: manage, coach, and grow a small team while staying close to execution
- Strong cross-functional collaboration with Product, Data Science, Network, and Growth
- Experience owning a marketing budget and reporting on performance/ROI
- Excellent written and verbal communication skills, adaptable across audiences and formats
- Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience
- Familiarity with value-based care, health plans, or provider audiences
- Consumer marketing background
What We Do
Accompany Health is on a mission to give low-income patients with complex needs the dignified, high-quality care they deserve but rarely receive. A primary, behavioral, and social care provider, Accompany Health walks alongside patients for their entire care journey, offering at-home and virtual care, as well as 24/7 support. Partnering with innovative payors, Accompany Health is powered by remarkable care teams, elegant technology, and a commitment to evidence-based practice. We build long-term relationships with our patients so they know, without question, that our team is here for them day or night, year after year. We focus on the health outcomes most important to our patients to make it clear that they lead the way. To achieve our mission, we collaborate with community-based organizations, local providers, and health plans. While our headquarters is in Bethesda, MD, our teams are distributed across the country. If you’re eager to make a tangible difference in people’s lives, to help correct long-standing disparities in health care, join us. To learn more about career opportunities at Accompany Health check out our career page at www.accompanyhealth.com/careers.
