Senior Director, Marketing Activation

CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.

The Opportunity
At Root, we’re harnessing the power of technology to revolutionize car insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative insurtech companies in the world. 

As the Senior Director of Go-to-Market Strategy, you will build and lead a specialized team responsible for optimizing Root's marketing and distribution approaches across multiple channels. What makes this role unique is that you'll be joining a company where data science drives our marketing decisions—not the other way around.

At Root, we've intentionally inverted the traditional marketing model, with our data scientists and quants playing the lead role in optimizing established channels while marketing expertise is crucial for launching and initially scaling new opportunities. You'll be responsible for helping us initiate partnerships and new channel strategies, and then collaboratively transitioning them to our data science team once they're established.

This role requires someone who thrives at the intersection of creative marketing strategy and rigorous data analysis. You'll partner deeply with our data science teams in a way that's fundamentally different from traditional marketing organizations. With partnerships representing an increasingly significant portion of our new writings, you'll focus on making these "cold starts" successful while building processes to seamlessly hand them off to our quantitative teams for optimization.

Root is a “work where it works best” company. This means we will support you working in whatever location that works best for you across the US.

Salary Range: $176,000 - $220,000 (LTI & Bonus Eligible)

How You Will Make an Impact

• Serve as the strategic marketing advisor to executive leadership and data science across channels

• Develop comprehensive go-to-market strategies for Root's key initiatives, with initial focus on partnership marketing

• Design and implement scalable frameworks to test, learn, and optimize marketing approaches, especially for "cold starts" in new channels

• Establish standardized processes for marketing launches to ensure consistency and quality

• Collaborate closely with Product, Business Development, and Data Science teams to align marketing efforts with business priorities

• Create transitional frameworks to effectively hand off established channels to our data science teams

• Partner with high-profile external partners (Toyota, Hyundai, etc.) to plan and execute joint marketing initiatives

What You Will Need to Succeed

• 10+ years of marketing experience with 5+ years in leadership roles

• Proven background in large-scale, cross-channel marketing launches for national/global brands

• Deep expertise in taking new products/experiences to market through marketing and advertising

• Demonstrated success with "cold starts" in new marketing channels and audiences

• Technical understanding of CRMs, including email and SMS configuration

• Experience leading A/B testing and data-driven optimization programs

• Strong track record of building and developing high-performing teams

• Experience partnering with C-level executives and external partners

• Exceptional cross-functional leadership skills

• Comfort working in a data-driven organization where marketing decisions are informed by analytics

As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews.
This helps us create a more personal and engaging experience for both you and our interviewers.
Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy.
If you have any concerns, feel free to let us know once you are contacted. We’re happy to talk it through.

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless.

Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration—we encourage rich discussion and civil debate at every turn.

People—we are inspired by the collection of crazy-smart people around us.