Senior Director Market Planning

Job Summary
The Sr. Manager of Marketing Planning & Insights will be responsible for leading marketing planning processes across multiple business units within LN. This role will oversee the development and execution of comprehensive marketing plans to drive business growth and achieve strategic objectives. The ideal candidate will possess strong leadership skills, exceptional communication abilities, and a deep understanding of marketing principles and practices.
Responsibilities
• Lead cross-functional teams in developing and implementing comprehensive marketing plans that align with overall business strategy.
• Collaborate with senior leadership to identify key marketing priorities and develop strategies to address them effectively.
• Develop and maintain metrics to measure marketing performance and make data-driven decisions to optimize marketing efforts.
• Conduct research to stay informed on industry trends and best practices in marketing planning and execution.
• Provide guidance and mentorship to junior team members to enhance their marketing skills and knowledge.
Qualifications
• Bachelor’s degree in Marketing or related field; MBA preferred.
• Proven experience in managing marketing campaigns and programs across various channels (digital, social media, events, etc.).
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Excellent communication and presentation skills to effectively convey ideas and strategies to both technical and non-technical audiences.
• Demonstrated ability to work collaboratively in a fast-paced, deadline-driven environment.
• Solid project management skills with the ability to manage multiple projects simultaneously while meeting tight deadlines.

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: ● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits ● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan ● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs ● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity ● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits ● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts ● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

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