Senior Director, Live Events & Experiential Marketing

We're looking for a dynamic, strategic, and fan-obsessed Senior Director of Live Events & Experiential Marketing to bring the thrill of PrizePicks into the real world. This leader will own the development and execution of unforgettable live experiences that celebrate the sports, players, and cultural moments our community loves most. From gameday activations and athlete-led watch parties to headline-grabbing fan events at marquee sports weekends — this role will shape how our brand shows up in-person and lives in culture.

You’ll lead cross-functional teams, partner with talent and sports properties, and create events that spark real-time social buzz, deepen loyalty, and convert fans into engaged, long-term players. This is a high-visibility role that reports to the Chief Marketing Officer and will work hand-in-hand with our Product Marketing, Strategic Partnerships, Creative, and Community teams.

• Own the vision and execution of a best-in-class live events and experiential marketing strategy that drives cultural relevance, community engagement, and measurable business impact.
• Lead the planning and activation of tentpole PrizePicks experiences across major sports moments (e.g., NFL Kickoff, NBA All-Star, College Football Playoffs) and hyperlocal opportunities (e.g., hometown team events, live-entry watch parties).
• Bring the thrill of playing PrizePicks to life by creating interactive, social-ready experiences that highlight the excitement of “sweating” your entries during live games.
• Manage end-to-end logistics for events: from concepting and budgeting to vendor selection, onsite production, and post-event recaps.
• Collaborate with internal teams (Marketing, Partnerships, Product, Community) and external agencies, athletes, and influencers to ensure each event is deeply integrated across touchpoints.
• Develop KPIs and performance dashboards to track ROI, key brand metrics, fan sentiment, and user engagement stats.
• Serve as the primary contact for key live event partners and agencies, negotiating contracts and managing long-term relationships.
• Stay ahead of trends in sports marketing, culture, and experiential innovation — always thinking about how to level up our presence.
• Support our People team on producing relevant employee-focused events (eg, All Hands Meetings or Offsites) a few times per year.

• Bachelor’s degree in Marketing, Communications, Business, Hospitality Services, or related fields.
• 10 - 12 years of experience leading live events or experiential marketing programs, ideally within the sports, entertainment, or lifestyle space.
• Proven success in producing large-scale, culturally relevant events that drive earned media and social engagement.
• Exceptional project management, vendor coordination, and budget management skills.
• Outstanding verbal and written communication, including comfort presenting to senior leadership and external partners.
• Ability to thrive in a fast-paced, high-growth environment and adapt on the fly.
• Willingness to travel to events, sometimes on nights and weekends.
• Strong understanding of the sports calendar, fan behaviors, and athlete marketing.

• Experience in the daily fantasy sports, gaming, or sports betting space.
• Familiarity with sports talent/influencer activations and contract negotiations.
• Passion for the PrizePicks platform — and a few pick 'em wins under your belt.

• This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid

The typical salary range for this position is $160,000 to $220,000 At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted:  06/10/2025