Senior Director, ICX Platforms

Posted One Month Ago
Be an Early Applicant
Boston, MA, USA
Hybrid
212K-318K Annually
Senior level
Biotech • Pharmaceutical
The Role
Leads integrated customer experience activation strategy, translating customer journeys into digital capabilities, platform requirements, and business roadmaps. Owns website product strategy, marketing automation, customer data activation, orchestration, and agentic AI portfolios. Partners with technology and analytics teams to deliver scalable, governed, measurable engagement capabilities. Oversees vendors, leads cross-functional alignment, and manages and develops a team of 10 direct reports.
Summary Generated by Built In

Job Description

General Summary:


The Sr. Director, ICX Platforms leads the enterprise platform stack and activation backbone that powers Vertex’s integrated commercial customer experience. This role is accountable for the strategy, roadmap, operations, reliability, performance, cost, and governance of platforms that enable customer engagement across channels.


Key Duties and Responsibilities:

  • Own the blueprint, product strategy, roadmap, and activation direction for the enterprise ICX platform stack, including commercial websites, customer data, marketing automation, content capabilities, and consent management.
  • Ensure platforms are secure, scalable, reliable, performant, cost-effective, and ready to deliver in-market customer experiences.
  • Lead the integration, deployment, and reliable operation of agentic AI and AI/ML capabilities across commercial channels.
  • Own platform operations, release quality, uptime, monitoring, service standards, incident response, and continuous improvement.
  • Lead, develop, and retain a high-performing team of 9 direct reports.
  • Own the vendor and agency operating model, including partner performance, commercial outcomes, consolidation across web, marketing automation, and content, and the strategic transition of work in-house as agentic capabilities mature.
  • Partner with ICX Data, Analytics & AI to enable closed-loop measurement, optimization, and performance management across platforms and channels.
  • Ensure privacy, consent, and compliant data practices are embedded across all platforms and customer interactions.
  • Manage platform investments, operating budgets, and total cost of ownership while balancing speed, quality, risk, and long-term scalability.
  • Partner across Commercial, Digital, IT, Legal, Privacy, and other enterprise functions to align platform priorities with business and customer needs.

Education and Experience:

  • Bachelor’s degree required; advanced degree preferred.
  • Significant leadership experience in digital platforms, customer experience, marketing technology, product management, commercial operations, or a related field.
  • Demonstrated success leading complex enterprise platform ecosystems, including web, customer data, marketing automation, content, and consent technologies.
  • Experience operationalizing AI/ML and/or agentic capabilities in commercial or customer-facing environments.
  • Strong record of managing vendors, agencies, technology partners, budgets, and service-level performance.
  • Deep understanding of platform operations, release management, reliability, privacy, consent, data governance, and performance optimization.
  • Proven people leadership and ability to influence senior stakeholders in a matrixed organization.
  • Experience in biopharma, healthcare, or another highly regulated industry preferred.

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Pay Range:

$212,000 - $318,000

Disclosure Statement:

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.  From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 

#LI-Hybrid
 

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]

Skills Required

  • Bachelor's degree
  • 15+ years of relevant experience in ICX engagement, digital marketing, customer activation, marketing technology, product management, or related fields
  • Expertise in ICX engagement, customer journey activation, and orchestration
  • Strong understanding of digital platforms, websites, marketing automation, customer data, and activation technologies
  • Ability to translate business strategy into requirements, roadmaps, and scalable capabilities
  • Strong cross-functional leadership and stakeholder management skills
  • Strong communication, change management, and vendor management capabilities
  • Experience leading teams in complex, matrixed organizations
  • Advanced degree
  • Experience in biopharmaceutical, healthcare, or another highly regulated industry
  • Experience with SFMC, CDP, identity and audience solutions, website platforms, orchestration technologies, and AI-enabled engagement capabilities
  • Experience with AI-enabled customer engagement and agentic AI use cases

Vertex Pharmaceuticals Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vertex Pharmaceuticals and has not been reviewed or approved by Vertex Pharmaceuticals.

  • Parental & Family Support — Policies provide 12 weeks of 100% paid bonding leave for all U.S. parents with additional fully paid time for birth parents. Family-forming supports include adoption and surrogacy assistance, fertility options like IVF and egg cryopreservation, breast‑milk shipping, subsidized childcare, backup care, and a DCFSA match.
  • Leave & Time Off Breadth — Time off includes roughly four weeks of vacation, 13 holidays, sick time, and two companywide shutdowns (summer and year‑end). Some roles also include flexible or unlimited time off and paid volunteer time.
  • Retirement Support — Programs include a 401(k) plan with employer contributions and an employee stock purchase plan. Filings describe employer contributions occurring in company stock, supporting long‑term ownership.

Vertex Pharmaceuticals Insights

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The Company
HQ: Boston, MA
5,000 Employees
Year Founded: 1989

What We Do

Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious and life-threatening diseases. We discovered and developed the first medicines to treat the underlying cause of cystic fibrosis (CF), a rare, life-threatening genetic disease. In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases. Founded in 1989 in Cambridge, Massachusetts, our corporate headquarters is now located in Boston’s Innovation District, and our international headquarters is in London, United Kingdom. We currently employ approximately 3,500 people in the United States, Europe, Canada, Australia and Latin America with nearly two-thirds of our staff dedicated to research and development. Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. Our research and medicines have also received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the French Prix Galien and the British Pharmacological Society awards.

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