Senior Director of Growth Marketing

Who are we?

Headquartered in Dallas, Texas, Pearl Street is a partnership-oriented dental practice management company that collaborates with top performing dentists to help them achieve their goals, unlock growth, and enhance operations, all while sustaining the partner dentist’s autonomy.

With fifty partner practices and over six hundred employees, Pearl Street is a leader in Texas and Oklahoma focused on preserving the spirit of private practice dentistry, while equipping partner dentists with the technology, resources, and infrastructure that come from being part of a larger organization. Pearl Street’s co-ownership model and dentist-centric culture provide dentists with a true business partner and extensive support system to help their practices thrive over the long-term.

Who are you?

You are a strategic, hands-on marketing leader with experience in healthcare marketing, ideally in dental, medical, or vision. You know how to drive growth through patient acquisition, engagement, and retention, and you are comfortable owning the full marketing funnel from strategy through execution.

You are data-driven and accountable for results, with a strong understanding of KPIs tied to growth and retention. You collaborate easily across teams and partners, working closely with field leadership, technology, and external marketing partners to turn insights into action.

You are comfortable operating in a fast-growing, multi-location environment and enjoy building scalable marketing strategies that support both practice-level needs and enterprise growth. You are based in, or willing to work from, the Dallas–Fort Worth area in a home-office role and report directly to the Chief Operating Officer.

What will you do?

• Own the marketing strategy and develop, execute, and refine the annual marketing plan to support company-wide growth initiatives.
• Lead the creation of a consistent, personalized patient experience across digital touchpoints, including website content, design, navigation, and ongoing patient engagement efforts.
• Manage and optimize all agency and vendor relationships, using clear KPIs to drive performance across media, creative, and communications partners.
• Define and evolve best practices across performance marketing channels, including social, display, SEO/SEM, email, mobile, and emerging acquisition platforms, to drive patient growth.
• Oversee and maximize the use of digital marketing tools and platforms, ensuring they deliver strong results while minimizing operational burden on individual practices.
• Partner closely with Operations, the COO, and Regional and Practice Managers to align marketing strategies with operational goals, incorporating provider feedback where appropriate.
• Lead, develop, and coach the marketing team, prioritizing high-impact work and building scalable processes that support the business as it grows.

What will you bring?

• 7+ years of experience building and leading performance-driven marketing teams, including at least 2 years in healthcare marketing. Experience in dental services is strongly preferred.
• A proven track record of owning and delivering results across the full patient lifecycle, including acquisition, conversion, and retention.
• Demonstrated success driving patient acquisition through digital marketing, with hands-on expertise in SEO, SEM, social media, email marketing, and online advertising, including localized strategies that drive traffic and repeat visits.
• Strong analytical capabilities, with experience using marketing analytics tools and CRM platforms to measure performance and guide decision-making. Experience with dental or healthcare systems is a plus.
• A genuine passion for healthcare and a commitment to creating thoughtful, high-quality patient experiences.

What does our Comp and Benefits package look like?

• Competitive salary
• Employee Healthcare
• Vision Plan
• Employer Paid Life Insurance, Additional Voluntary Life Insurance
• Voluntary STD/LTD, Accident, Critical Illness, Hospital Indemnity coverage
• Paid Time Off
• 401k plan with company match