Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).
Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.
Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.
THE ROLE:
A+E Global Media is seeking a highly strategic and performance-minded Senior Director of Growth Marketing to lead audience acquisition, product marketing, and retention efforts across our direct-to-consumer (DTC) products and expanded sites. This leader will own these platform’s growth strategy across paid and owned channels, including product feature recommendations, as well as guiding test-and-learn strategies. The role will partner closely with brand marketing, digital editorial, product, analytics, marketing creative, and digital operations teams to maximize audience and revenue impact.
This is a high-visibility role that blends performance & product marketing, and requires a marketer who can own & champion the full user journey on these platforms. The role requires a track record of delivering measurable growth – managing to CAC, LTV, engagement & retention KPIs.
MORE ABOUT WHAT YOU’LL DO:
- Define and own A+E’s growth marketing strategy across DTC and website expansion initiatives, ensuring team and partners are clear on priorities and KPIs and focusing on areas of greatest impact.
- Oversee performance marketing, including defining KPIs, campaign planning, execution, and optimization.
- Oversee product marketing, developing core audience groups (personas), championing lifecycle marketing, and advocating features to increase engagement & retention of prospective audience groups.
- Set strategy & manage email acquisition and customer care communications across digital properties.
- Collaborate cross-functionally with Product, Analytics, and Creative teams to meet performance goals; work together to outline road map prioritization and important test & learn scenarios each quarter.
- Recruit, mentor and lead a team of digital marketers, ensuring development, and creation of a culture of innovation.
- Stay current on industry trends, benchmarks, and best practices, and share actionable insights with the team.
BASIC REQUIREMENTS:
- 10+ years in digital/growth marketing, with leadership role across lifecycle (awareness, acquisition, retention, engagement) marketing channels
THE IDEAL CANDIDATE WILL HAVE:
- Familiarity with building out a growth marketing practice within an organization a plus
- Experience leading DTC, subscription campaigns with measurable ROI
- Analytical mindset — fluent in constructing and refining key metrics strategy, A/B testing, and optimization strategies
- Familiarity with AI powered marketing tools as well as marketing automation platforms like Iterable, analytics tools like Amplitude & media platforms like Meta, Google & TikTok
- Strong collaborator and communicator across creative, technical, and executive stakeholders
- Experience managing and mentoring mid-level managers and junior marketers
The annual/hourly pay range displayed serves as a good faith estimate of the
minimum and maximum base pay range for this role. Compensation for the role will
be based on a number of different factors such as a candidate’s qualifications, skills,
competencies, location, and experience. A+E offers a competitive total compensation
package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.
A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.
Top Skills
What We Do
A+E Global Media™, a joint venture of Disney-ABC Television Group and Hearst, is an innovative, multiplatform content powerhouse that reaches audiences everywhere and is comprised of some of the most popular and culturally relevant brands in media, including A&E®, Lifetime®, The HISTORY Channel™, LMN®, FYI®, Home.Made.Nation™ and VICE TV®. Our audiences extend to more than 414 million households in 200+ territories and in 40+ languages. With over 70,000 distinct assets available around the world, the company produces best-in-class content across the multiplatform landscape. A+E Global Media boasts full-scale production capabilities with A+E Studios® and A+E Factual Studios™. A+E Digital encompasses Websites, Apps, social media, short form content, AVOD offerings; and SVOD products A&E Crime Central™, HISTORY Vault® and Lifetime Movie Club™ and 60+ FAST channels from the company’s wildly popular library. A+E Global Media is headquartered in the United States, with owned & operated entities in Japan, Korea, Southeast Asia, and a joint venture in LATAM.
