Senior Director, Global Athlete Business, SGA

Posted Yesterday
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Beaverton, OR, USA
In-Office
Senior level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
Lead end-to-end strategy and execution for Shai Gilgeous-Alexander's global athlete business. Define long-term vision, align cross-functional teams (Product, Marketing, Merchandising, Sports Marketing, Marketplace), translate athlete and consumer insights into product and storytelling strategies, set seasonal and long-term objectives, manage budgets and stakeholders, run operating cadence and planning cycles, and represent the athlete with authenticity across internal and external partners.
Summary Generated by Built In

Sr. Director, Global Athlete Business SGA, Global Basketball

PHK, Beaverton, OR

Based in Beaverton, OR, as the Senior Director, Global Athlete Business SGA, you will lead the end-to-end strategy and execution of Shai Gilgeous-Alexander’s global business. This role sits at the center of the offense, driving a holistic, integrated approach that connects performance, cultural relevance, and lifestyle expression into a distinctive and scalable athlete business.

You define the long-term vision while delivering excellence in seasonal execution. You align partners, create strategic clarity, and move the business forward with creativity and discipline.

Who are we looking for?

The future of athlete-led businesses will be shaped by leaders who connect performance, culture, and consumer insight to unlock growth. The ideal candidate is a strategic, culturally aware leader with a strong understanding of the intersection of basketball, style, and youth culture. They bring a clear point of view on building an athlete franchise that resonates on and off the court and lead through influence, collaboration, and vision.

What will you work on?

You will lead an integrated offense across Shai Gilgeous-Alexander’s global athlete business. You will guide cross-functional teams to create and execute a cohesive strategy that drives brand energy and sustainable growth.

In this role, you will:

- Define and drive a clear global vision and strategy for SGA’s business on and off the court

- Align cross-functional teams across Product, Marketing, Merchandising, Sports Marketing, and Marketplace to deliver integrated plans

- Translate athlete insights and consumer understanding into compelling product and storytelling strategies

- Align global, geo, and city teams on priorities, concepts, and seasonal plans

- Establish and track clear seasonal and long-term business objectives

- Identify consumer-led opportunities that scale into meaningful growth drivers

- Drive a consistent operating cadence, including business reviews, team meetings, and planning cycles

- Partner with internal and external stakeholders to represent the athlete and brand with authenticity and integrity

Who will you work with?

This role partners closely with global and geo teams across the Nike organization. Collaboration spans Product, Design, Merchandising, Marketing, Sports Marketing, and Marketplace to ensure alignment and execution of the SGA business strategy. The role also engages external partners and serves as a key connection point between the athlete, the business, and the brand.

What you bring

The ideal candidate demonstrates strong leadership, strategic thinking, and the ability to influence across a complex organization, including external stakeholders. They bring deep knowledge of performance basketball and a strong connection to culture.

  • Bachelor's degree in general management, strategy planning, business operations or related field. Will accept any suitable combination of education, experience and training.
  • 15+ years of relevant work experience
  • Minimum of 7 years in a leadership/management role
  • Proven experience leading cross-functional teams to deliver against a shared vision
  • Strong understanding of basketball, culture, and consumer behavior
  • Ability to translate insights into strategies that drive brand and business impact
  • Exceptional communication and organizational skills
  • Demonstrated ability to manage multiple priorities and stakeholders
  • Experience managing budgets and driving accountability
  • A collaborative leadership style with the ability to influence without authority
  • A passion for developing others and building high-performing teams

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Skills Required

  • Bachelor's degree in management, strategy planning, business operations or related field (or equivalent combination of education, experience, and training)
  • 15+ years of relevant work experience
  • Minimum of 7 years in a leadership/management role
  • Proven experience leading cross-functional teams to deliver against a shared vision
  • Strong understanding of basketball, culture, and consumer behavior
  • Ability to translate insights into strategies that drive brand and business impact
  • Exceptional communication and organizational skills
  • Demonstrated ability to manage multiple priorities and stakeholders
  • Experience managing budgets and driving accountability
  • Collaborative leadership style with the ability to influence without authority
  • Passion for developing others and building high-performing teams

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

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The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

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