Code and Theory is building a portfolio of enterprise solutions co-developed with a major platform partner. These are named, defined, and actively sold solutions — designed to open new use cases for the platform while creating direct commercial opportunity for C&T. The program is live, the first solution is in market, and six more are in development.
We're looking for a program-level strategist to own the end-to-end strategic integrity of the entire portfolio — working across product strategy, brand and messaging, business development, and sales simultaneously. The person in this seat needs to be credible walking into a room with senior platform partner leadership, a Fortune 500 CMO, or an internal creative lead, and effective in all three.
WHAT YOU'LL DO
- Oversee and pressure-test the strategic definition of each solution across the portfolio
- Ensure every solution has a clear problem framing, a defensible point of differentiation, and a sound commercial rationale
- Push back when a solution is being defined from the inside out rather than from the market in
- Keep sales narratives, ICP definitions, and vertical strategies grounded in actual product strategy
- Catch drift between what the product can deliver and how it's being sold before it reaches the field
- Be in the room when co-sell motions with the platform partner need re-examination
- Own the quality bar for messaging across all seven solutions
- Commission and review positioning frameworks; ensure narrative consistency across the portfolio
- Make the editorial calls when individual solution messaging drifts from what's defensible
- Oversee everything that goes into the field, like decks, competitive positioning, proof-of-value narratives, speaking notes, and event materials
- Govern the external voice of the program in the form of bylines, conference presentations, press pitches, and co-branded content
- Maintain and deepen the strategic relationship with the platform partner by understanding their product roadmap well enough to anticipate where solutions should go next
- Ensure nothing C&T builds or publishes undermines the co-sell relationship
WHAT YOU'LL NEED
- 12+ years across strategy, product, and marketing in environments requiring both analytical rigor and market intuition
- Demonstrated experience leading complex, multi-stakeholder programs — setting strategic direction and holding quality across parallel workstreams, not just managing projects
- Genuine fluency in martech and enterprise software: CDPs, journey analytics, content supply chains, workflow automation. Specific enough for platform sellers, accessible enough for CMOs
- Experience creating or overseeing messaging frameworks, sales narratives, and positioning documents. You can tell when a claim holds up and when a statistic is just decoration
- Enough GTM exposure to critically review sales motions, vertical strategies, and ICP definitions against the product strategy underneath them
- Strong written communication skills — language precision is a form of strategic precision in this role
- Comfort operating in ambiguity: making strategy calls with incomplete information, under commercial pressure, within a partnership relationship that requires care.
NICE TO HAVE
- Background in consulting, brand strategy, or enterprise software go-to-market
- Experience working within platform-dependent or co-sell ecosystems — agency-side, partner-side, or client-side
- Exposure to martech, adtech, or enterprise data platforms
- C-suite presentation experience on both client and partner sides
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
The compensation range for this role is $160,000 – $250,000 and spans multiple levels. We're open to hiring at the level that best matches the right candidate's experience. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, budget, and location.
Skills Required
- 12+ years across strategy, product, and marketing
- Demonstrated experience leading complex, multi-stakeholder programs and setting strategic direction across parallel workstreams
- Genuine fluency in martech and enterprise software (CDPs, journey analytics, content supply chains, workflow automation)
- Experience creating or overseeing messaging frameworks, sales narratives, and positioning documents
- Go-to-market exposure to review sales motions, vertical strategies, and ICP definitions against product strategy
- Strong written communication skills and language precision
- Comfort operating in ambiguity and making strategy calls with incomplete information
- Background in consulting, brand strategy, or enterprise software go-to-market
- Experience working within platform-dependent or co-sell ecosystems (agency, partner, or client side)
- Exposure to martech, adtech, or enterprise data platforms
- C-suite presentation experience on client and partner sides
Code and Theory Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Code and Theory and has not been reviewed or approved by Code and Theory.
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Leave & Time Off Breadth — Time-off policies include an “unlimited”/flexible PTO approach with paid holidays/sick time and seasonal early-close Fridays, offering notable flexibility. These options provide additional downtime beyond standard accrual models.
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Healthcare Strength — Core medical, dental, and vision coverage is part of the standard package, with employer-verified health plan information cited as current. Life and disability insurance further reinforce foundational coverage.
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Retirement Support — A 401(k) with employer match is included in the package, supporting long-term savings. Candidates are encouraged to confirm the match formula during the offer stage.
Code and Theory Insights
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems. We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group. At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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