Duties and Responsibilities:
- Defines, teaches, and maintains agency engagement strategy philosophy and approaches
- Fosters innovation to expand and evolve our engagement and omnichannel services
- Experience with AI tools and focus on leveraging AI to enhance the quality of our work
- Bring together creativity and data to create compelling personal experiences that grow our clients’ business
- Incorporates and champions innovation and quality throughout the process and across all tactics
- Mentors engagement team members, discussing with each career interests, growth opportunities, and training
- Partners with other departments to ensure overall agency collaboration, particularly analytics, media and marketing technology
- Defines, interprets, and executes client digital and omnichannel strategy
- Have a vision and see the “big picture” of the brand-customer experience
- Frame the customers’ behavior trends/patterns, identify differences across customer segments, and apply all learning to their journey
- Bring a deep understanding of data resources and techniques related to market research, targeting, and measurement
- Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, and business process optimization
- Minimum of 8+ years of engagement strategy, digital marketing, or project experience (within a pharmaceutical agency strongly desired)
- Proficient with AI Tools such as Gemini, Claude, and NotebookLM
- Familiarity and comfort interacting with Google Analytics
- Track record of implementing omnichannel strategies and cohesive ecosystem of tactics
- Extensive experience leading brand/tactical planning and championing innovative ideation techniques
Skills Required
- Minimum 8+ years of engagement strategy, digital marketing, or project experience
- Experience within a pharmaceutical agency
- Proficiency with AI tools including Gemini, Claude, and NotebookLM
- Familiarity and comfort interacting with Google Analytics
- Track record implementing omnichannel strategies and cohesive ecosystems of tactics
- Extensive experience leading brand and tactical planning
- Experience championing innovative ideation techniques
What We Do
Fingerpaint is a marketing and advertising company that offers marketing, web design, and advertising services. Reset your expectations of a health and wellness firm. Independent by design and built on a foundation of empathy, Fingerpaint is biopharma's commercialization partner for analytics-enabled integrated solutions. At its core is an award-winning global team of more than 580 people who are committed to creating and executing meaningful brand experiences for healthcare providers, care partners, and patients. Fingerpaint was founded in 2008 on a radically simple ideal: Put people first. Thirteen years later, it continues to pay off. Our people-first philosophy attracts top talent and gives them a space to thrive. Our strict no-titles, no-offices, no-egos structure creates an environment in which collaboration and creativity happen naturally. This level playing field lets us learn more from one another, integrate our services and teams better, and, ultimately, create work that solves our clients’ most complex marketing challenges. Learn how we never paint by number at fingerpaint.com.
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