Pipeline Ownership
- Own end-to-end pipeline generation goals - across inbound, outbound, ABM, and partner motions.
- Build quarterly demand plans tied directly to pipeline and ARR targets.
- Develop and oversee multi-channel campaigns that integrate digital, content, and partner-driven programs. Partner with Product Marketing to launch and scale Agent-led campaigns tied to measurable outcomes (pipeline $, revenue-at-risk avoided).
- Partner with Sales and Revops to align lead-to-revenue tracking and attribution.
Inbound Marketing
- Drive SEO, SEM, paid media, and content syndication to grow qualified top-funnel leads. Optimize agency as well as modern AI and agentic strategies to optimize strategy for generative search /GEO.
- Optimize conversion at each funnel stage (Lead → MQL → SAL → SQL).
- Implement nurture and retargeting programs that improve conversion velocity.
- Lead the operational execution and reporting in Marketo, SFDC, and analytics tools.
Outbound & ABM Programs
- Build scalable outbound programs in partnership with the BDR / Sales teams.
- Leverage intent and firmographic data (6sense, ZoomInfo) for targeting, prioritization and automation of account engagement.
- Develop competitive displacement plays with personalized content and sequences.
- Collaborate on partner and co-sell campaigns tied to shared pipeline KPIs.
Marketing Operations & Analytics
- Lead demand analytics, infrastructure, funnel metrics, and attribution dashboards.
- Ensure data integrity and consistency across SFDC, marketing automation, and reporting systems.
- Partner to drive and measure marketing contribution by stage, segment, and source.
- Drive operational rigor: campaign hygiene, tagging, process SLAs, and revenue reporting.
Leadership & Collaboration
- Build and coach a high-performing, data-driven team across campaigns, digital, and operations.
- Collaborate cross-functionally with Product Marketing, Brand, Sales and Partners on GTM priorities (Agents, Industry campaigns, Product launches).
- Serve as the bridge between creative, performance, and sales enablement functions.
- Foster a culture of experimentation, accountability, and revenue alignment.
What You Will Bring
- 10+ years of B2B SaaS demand generation experience, ideally including experience with AI product companies.
- Experience in enterprise tech or regulated industries (supply chain, manufacturing, life sciences, compliance) highly preferred.
- Proven success driving pipeline creation at scale ($10M+ quarterly) and measurable conversion across the funnel. Bowtie funnel experience preferred.
- Hands-on expertise with marketing automation (Marketo), CRM (SFDC), and intent and analytics (6sense, Zoominfo, Clay, PowerBI).
- Experience integrating paid, organic, and ABM tactics in multi-touch programs.
- Strong operational acumen. Understands attribution, funnel math, and revenue modeling.
- Collaborative, hands-on leader who thrives building and scaling high performing teams in a global, cross-functional, enterprise environment.
- Familiarity and hands-on experience with AI-first or AI-assisted marketing tools and automation is important.
What Success Looks Like
- Consistent quarter-over-quarter pipeline growth from both inbound and outbound sources.
- Predictable conversion from MQL → SQL → Opportunity.
- Clean attribution and visibility into marketing-sourced ARR.
- Effective collaboration with Sales and ops teams (sales, tech ops).
- A scalable campaign infrastructure ready for growth across new agents, industries, and partnerships.
Top Skills
What We Do
Every year, tens of thousands of events – ranging from natural disasters to factory fires to health epidemics – shut down manufacturing and wreak havoc on global supply chains. We believe a resilient supply chain is good for everyone: it keeps product flowing, the world moving, and most importantly, people in their jobs.
Resilinc was founded with the purpose of strengthening global supply chains, making them resilient, sustainable, transparent, and secure. We do this via our technology-driven solutions, which create an ecosystem where organizations can collaborate with their suppliers and customers with a spirit of transparency and trust to acquire unmatched visibility into their multi-tier supply networks, and partner across tiers seamlessly to recover supply chains during disruptions.
Since our launch in 2010, Resilinc has defined the supply chain mapping, monitoring, and resiliency space and is widely considered the gold standard for supply chain resiliency, worldwide. With over 1 million supplier sites mapped encompassing over 4 million parts and raw materials, we are the first line of defense for our customers, helping them navigate supply disruptions.
Our early-warning alert system monitors and predicts potential disruptions across suppliers, sites, and materials; our platform enables them to collaborate closely with their suppliers; our historical data-backed insights give them options on appropriate actions to take. Always innovating, our AI-powered predictive solutions can predict delivery delays, price movements, and supply constraints for raw materials and commodities before they happen. Resilinc helps our customers protect revenue and turn supply chain risks into opportunities to gain a competitive advantage
