Senior Director, Customer Lifecycle Marketing

A Place for Mom is looking for a strategic, data-driven Senior Director of Customer Lifecycle Management to own the end-to-end lifecycle strategy for our consumer audience. In this role, you will design and execute programs that deepen engagement, improve conversion, and maximize the long-term value of the families we serve. You will work cross-functionally with Marketing, Product, Data Science, and Sales teams to build a best-in-class lifecycle engine at scale.

• Own the customer lifecycle strategy across acquisition, activation, engagement, retention, and win-back stages for consumers visiting our platform.

• Develop and execute multi-channel lifecycle campaigns (email, SMS, push, in-app) that drive meaningful engagement and conversion across the family decision journey.

• Define and track lifecycle KPIs including engagement rates, conversion rates, churn, NPS, and LTV; use data to continuously optimize performance.

• Partner with Data Science, Analytics, and Sales teams to build segmentation models, predictive triggers, and personalization frameworks that deliver the right message at the right moment.

• Collaborate with Product to influence roadmap priorities that improve lifecycle touchpoints and the overall consumer experience.

• Lead A/B testing and experimentation programs to drive iterative improvement across lifecycle communications and journeys.

• Manage and develop a team of lifecycle marketers and CRM specialists.

• Partner with Marketing, Product, Data, and Technology teams to embed AI-driven decisioning, audience segmentation, personalization, and workflow automation across lifecycle programs and customer touchpoints.

• Present lifecycle performance and strategic recommendations to senior leadership regularly.

• 8+ years of experience in lifecycle marketing, CRM, or growth marketing, with at least 3 years in a leadership role.

• Proven track record of building and scaling lifecycle programs that drive measurable business outcomes.

• Deep expertise in marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, Braze, Iterable, or similar) and CRM tools.

• Strong analytical skills with the ability to translate complex data into clear strategies and actionable insights.

• Experience working with segmentation, personalization, and predictive modeling in a consumer-facing business.

• Excellent cross-functional collaboration skills; able to influence without authority across Product, Engineering, and Data teams.

• Outstanding written and verbal communication skills; comfortable presenting to executive stakeholders.

• Passion for A Place for Mom’s mission and a desire to create meaningful impact for families navigating one of life’s most important decisions.

• Bachelor’s degree required; MBA or advanced degree a plus.

• Mission-driven work: Every day you will help hundreds of thousands of families make one of the most important decisions of their lives.

• Scale and impact: With 20M+ annual site visitors and a category-leading brand, you will have the reach to drive meaningful results.

• Collaborative culture: Join a team of passionate, talented professionals committed to innovation and excellence.

• Competitive compensation, equity, and benefits package.

• Flexible hybrid work environment.

Compensation

• Base Salary - $175k - $225k

• Bonus - 30% Management Bonus

Benefits

• 401(k) plus match

• Dental insurance

• Health insurance

• Vision Insurance

• Paid Time Off

• Pet Insurance

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.