Senior Director, Communications (Advertising Business)

Reposted Yesterday
Be an Early Applicant
Hoboken, NJ, USA
Hybrid
156K-312K Annually
Senior level
Big Data • Cloud • Logistics • Machine Learning • Retail
The Role
Leads Walmart Connect’s communications strategy across earned, owned, executive, and advertiser-facing channels. Develops differentiated narratives about commerce media, translates advertising and technology capabilities into compelling stories, advises senior executives, builds thought leadership platforms, and identifies opportunities to strengthen Walmart’s reputation and industry position. Requires extensive communications leadership, media relations, storytelling, writing, and executive influence experience.
Summary Generated by Built In
Position Summary...The Senior Director, Walmart Connect Communications will help shape the next chapter of Walmart’s advertising business and its role in the rapidly evolving commerce media industry. This leader will define and drive the communications strategy for Walmart Connect, telling a differentiated story about how Walmart brings together customer understanding, commerce and media to create better experiences for customers and stronger outcomes for advertisers. The opportunity is to build reputation, shape industry perception and translate a fast-moving business into stories that demonstrate why Walmart’s scale, customer relationships and closed-loop understanding of commerce create something distinct in the advertising market.
About the team: Walmart Connect Communications operates within Global Communications as part of the Enterprise Growth organization. The team supports advertisers in recognizing Walmart’s unique opportunities, enhances customer experience by integrating advertising thoughtfully, and informs industry stakeholders about the evolving relationship between commerce and media. This group leads strategic communication efforts, ensuring consistent messaging and impactful engagement across multiple platforms. By fostering collaboration and leveraging expertise, the team drives innovative communication strategies that align with business goals and promote effective external and internal interactions. This position will be based at our Hoboken, New Jersey office, located at 221 River Street, Hoboken, NJ 07030.

What you'll do...
  • Develop and lead a forward-looking communications strategy for Walmart Connect across earned, owned, executive, and advertiser-facing channels.
  • Define a differentiated narrative for Walmart’s role in commerce media, grounded in customer value, advertiser outcomes, and Walmart’s unique understanding of commerce.
  • Translate complex advertising, technology, data, and measurement capabilities into clear, compelling stories for business, media, and industry audiences.
  • Advise senior leaders on messaging, positioning, and communications strategy as the business and category evolve.
  • Identify moments and stories that demonstrate Walmart’s differentiation beyond individual product announcements.
  • Develop thought leadership platforms for Walmart Connect executives around the evolving relationship between commerce, media, technology, and customer experience.

What You’ll Bring
  • 10+ years of communications leadership experience, ideally across advertising, media, technology, retail, consumer brands, or other rapidly evolving industries.
  • Strong knowledge of the advertising and media landscape, including the forces reshaping how brands reach and understand customers.
  • Exceptional storytelling instincts, with the ability to make complex businesses and technologies understandable, relevant, and engaging.
  • Deep media relations experience and strong instincts for what makes a compelling business, advertising, or technology story.
  • Strong executive presence and the ability to influence across a large, matrixed organization.
  • Exceptional writing skills, with an instinct for clear, simple language over industry jargon.

    At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

    You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

    For information about PTO, see https://one.walmart.com/notices.

    Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

    Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

    For information about benefits and eligibility, see One.Walmart.
    The annual salary range for this position is $156,000.00 - $312,000.00

    Additional compensation includes annual or quarterly performance bonuses.

    Additional compensation for certain positions may also include :
    - Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Communications, Public Relations, Political Science, or related field and 6 years’ experience in journalism, communications, or relevant area OR 8 years’ experience in journalism, communications, or relevant area.
2 years’ supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Direct media experience., Government or media relations experience in a Fortune 500 company., Managerial experience running media components of political election or grassroots advocacy campaigns.

Primary Location...

221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Skills Required

  • Bachelor’s degree in Communications, Public Relations, Political Science, or a related field and 6 years of experience in journalism, communications, or a relevant area
  • 8 years of experience in journalism, communications, or a relevant area if no qualifying bachelor’s degree
  • 2 years of supervisory experience
  • Direct media experience
  • Government or media relations experience at a Fortune 500 company
  • Managerial experience running media components of political election or grassroots advocacy campaigns

Walmart Global Tech Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.

  • Strong & Reliable Incentives — Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
  • Retirement Support — Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
  • Parental & Family Support — Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.

Walmart Global Tech Insights

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The Company
HQ: Bentonville, AR
578,950 Employees

What We Do

Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.

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