Amplify is a dynamic team within Advanced Product Ventures, dedicated to the rapid development and validation of innovative, technology-driven footwear solutions. Operating with a flexible and agile approach, Amplify leverages a streamlined internal structure and collaborates closely with cross-functional partners across Nike to drive prototype creation and breakthrough product innovation.
WHO YOU’LL WORK WITH
In close partnership with the GM, this role designs and implements the commercial operating model required to scale Amplify responsibly within Nike. The role unifies product portfolio strategy, marketing, sales, athlete* experience, and enterprise integration—while protecting the autonomy and speed required for a tech‑forward start‑up to thrive inside a large enterprise.
WHO WE ARE LOOKING FOR
- Bachelor’s degree in Business Management, Strategy, Organizational Leadership, or related field. Will accept any suitable combination of education, experience, or training.
- Minimum 10+ years of experience.
- Demonstrated success across product innovation, strategy, and go‑to‑market execution.
- Strong collaboration skills
- Proven ability to analyze market trends and competitive landscapes to inform strategic decisions.
- Experience leading cross-functional teams through complex change management initiatives.
- Expertise in developing and communicating clear, actionable strategic plans that align with organizational goals.
- Track record of successfully implementing strategies that drive growth, efficiency, or innovation.
- Strong financial acumen, including budgeting, forecasting, and performance measurement.
- Ability to foster an environment of continuous improvement and encourage creative problem-solving.
- Excellent stakeholder management and influence skills, including experience working with executive leadership.
- Adaptability to rapidly shifting priorities and emerging opportunities in fast-paced environments.
- Experience in digital transformation, leveraging technology to enhance business processes and outcomes.
- Advanced communication and presentation skills, capable of inspiring teams and aligning diverse groups around a shared vision.Ability to travel domestically and internationally – 25%.
WHAT YOU’LL WORK ON
- Product development strategy: Set the long‑term vision for portfolio expansion, including product lifecycle management, new product introduction, pricing strategies, and feature sets. Ground decisions in a deep understanding of athlete* needs, market and competitive insights, and clear product‑market fit.
- Sales: Develop and execute commercial strategies that drive profitable growth and market share. Identify and activate the right distribution channels and partners. Analyze global market dynamics to prioritize Geo rollout plans and sequencing.
- Marketing: Build and deliver a distinctive brand identity. Lead retail, digital, and event‑based activations, and establish a compelling online and social media presence that fuels demand and credibility.
- Athlete* experience: Obsess the premium, end‑to‑end experience required to launch a disruptive new product. Deliver best‑in‑class trialing opportunities, premium sales and onboarding, and differentiated after‑sales service and support.
- Business integration: Ensure Amplify elevates the Nike brand wherever possible—leveraging enterprise resources where they add value and operating independently where speed and focus matter most. Create a repeatable template for future Advanced Product
#LI-YR1
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
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What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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