Radiology is the second most used healthcare service, used by over 51% of the workforce annually. Despite the critical role of radiology in healthcare, the process for undergoing a medical imaging exam has remained unchanged for decades. OneImaging is solving this with a concierge approach and a premium-quality radiology network of over 4,000 vetted providers across 48 states, which also reduces imaging costs by 60-80%. Our solution helps patients and families access essential radiology services at fair prices and without surprise bills, all while delivering immediate savings and ROI for employers and payers on every exam.
We are seeking a Senior Director of Commercial Marketing to build and lead our demand generation, thought leadership, and go-to-market strategy across key verticals: employers, TPAs, health plans, and channel partners. This role is critical to scaling awareness, accelerating pipeline growth, and supporting sales execution in a high-growth, early-stage environment.
What you'll do:
- Develop and execute a multi-channel commercial marketing strategy to support pipeline growth across employers, health plans, TPAs, and channel partners.
- Drive OneImaging’s positioning, messaging, and differentiation in the market.
- Plan, manage, and execute OneImaging’s presence at key industry conferences and events, including booth design, speaking opportunities, and field marketing support.
- Identify and coordinate hosted and sponsored events (webinars, roundtables, dinners) to support market visibility and demand generation.
- Lead campaign planning and execution across LinkedIn, SEO, email, events, and partnerships.
- Build and manage a content engine, including case studies, white papers, landing pages, and sales collateral.
- Partner with sales to develop effective enablement tools and materials that support each stage of the buyer journey.
- Drive marketing metrics, reporting, and insights to continuously optimize performance.
- Manage external agencies and freelancers as needed to extend capacity and capabilities.
- Help define and build the marketing team as the company grows.
About you:
- 7+ years of experience in B2B marketing, preferably in digital health, health tech, or employee benefits.
- Proven success leading commercial marketing initiatives that drive measurable pipeline and revenue.
- Experience in planning and executing event marketing, conference strategy, and field marketing initiatives.
- Strong understanding of go-to-market motions for employers, TPAs, and/or health plans.
- Exceptional storytelling and content development skills.
- Hands-on experience with digital marketing tools and platforms (HubSpot, Google Analytics, LinkedIn Ads, etc.)
- Strategic thinker with a willingness to roll up sleeves and execute.
- Passion for building in a fast-paced, mission-driven startup environment.
Please be aware of recent job scam attempts. Our team uses the oneimaging.com email domain exclusively. If you have been contacted by someone claiming to be a OneImaging recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to [email protected].
Equal Employment Opportunity:OneImaging is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views, or other applicable legally protected characteristics.
OneImaging is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
Top Skills
What We Do
OneImaging is the nation's leading comprehensive radiology network, reducing the cost of medical imaging by as much as 80%
