Senior Director, Business Development (Programmatic Adtech)

Posted 5 Hours Ago
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New York, NY
190K-210K Annually
7+ Years Experience
Artificial Intelligence • Marketing Tech
The Role
Cognitiv is seeking a Senior Director, Business Development to drive strategic partnerships and revenue growth within the advertising industry. The role involves identifying key business prospects, creating actionable plans for revenue generation, and expanding Cognitiv's impact in the ad tech ecosystem.
Summary Generated by Built In


Are you ready to revolutionize the advertising industry? At Cognitiv, we are not just another AdTech company—we are industry trailblazers redefining media buying with our Deep Learning Advertising Platform. Since 2015, we have harnessed the power of cutting-edge deep learning technology and data science to transform how brands connect with their customers. Our mission? To bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale.

 

With our innovative platform, advertisers enjoy unprecedented flexibility—whether it is activating Dynamic Deals through their preferred DSP, leveraging our managed service DSP, or utilizing our industry-first ContextGPT product. As a part of Cognitiv, you will be at the forefront of AI-driven advertising solutions, driving change and achieving remarkable growth in a rapidly evolving industry.

 

Life At Cognitiv

 

Our solutions provide advertisers with more time and freedom to concentrate on what matters to them most, both professionally and personally. We carry this philosophy into our workplace, offering our employees more chances to grow, collaborate, and achieve their goals. At Cognitiv, you will get MORE:

 

Festiv - Fun and positivity are integral to our work environment. From cross-departmental games to friendly competitions and unique events, we ensure a dynamic and enthusiastic culture.

 

Responsiv - Making a difference for our clients is at the heart of what we do. To make this one of our superpowers, we strive to create a culture of open communication and continuous learning. You will work closely with clients and key company stakeholders, sharpening your communication skills in a supportive environment where your input and ideas are valued and integral to our success.

 

Inclusiv - Diversity and inclusion are more than just words to us—they are principles we live by.  We celebrate unique perspectives, ensuring everyone feels valued and respected.

 

Inventiv - As industry pioneers, we continuously reinvent and reimagine solutions. Sharing our knowledge and expertise to educate and lead the market is part of our DNA. If you love questioning the status quo, pushing boundaries, and challenging conventional thinking, you will fit right in. We admire intellectual curiosity and encourage it at every turn.

 

Transformativ - We invest in the continuous growth and development of our team members, celebrating their contributions and supporting their work-life balance and overall well-being. Our holistic training, onboarding programs, and professional growth and development initiatives ensure you have the resources to succeed.

 

Collaborativ - We transcend geographical boundaries, seamlessly operating across two coasts. Our culture thrives on cross-departmental collaboration and a unified sense of purpose, making teamwork a cornerstone of our success.


We are looking for a Sr. Director, Business Development to identify and harness key strategic partnerships and untapped business prospects to fuel our growth trajectory. The Sr. Director, Business Development will be instrumental in charting the course for Cognitiv’s expansion by identifying valuable partnerships. This role will be responsible for creating actionable plans to drive revenue generation outside of our core product offering through innovative thinking and a sound understanding of the ad tech ecosystem . The ideal candidate will have an established network and be boots on the ground at industry events to further existing relationships and generate new ones.

 

This position will be located in New York City with a hybrid work schedule of 3 days in office (Mon/Tue/Wed) and 2 days remote (Thursday/Friday).

Responsibilities

  • Proven track record and success in conceptualizing and executing deep, strategic partnerships in ad tech/programmatic
  • Identify key strategic partners and new business opportunities and create actionable plans to capitalize on them
  • Conduct market research and analysis to stay abreast of industry trends and competitive landscapes
  • Cultivate and maintain relationships with key prospects, stakeholders, and industry leaders
  • Negotiate and structure partnership agreements to maximize mutual benefit and drive revenue growth
  • Attend industry conferences and networking events to generate new leads
  • Leverage current network to generate business development opportunities
  • Advocate for Cognitiv with future partners and work closely with our product team to guide successful product integration with Cognitiv’s platforms
  • Lead the negotiation and closure of strategic deals, contracts, and partnerships that drive against business goals, fuel revenue generation and contribute to Cognitiv’s growth.
  • Collaborate closely with cross-functional teams to ensure alignment and seamless execution of BD initiatives.
  • Monitor industry trends, competitor activities, and market dynamics to identify potential risks and opportunities, adapting the business development strategy accordingly
  • Develop and maintain a robust pipeline of partners and opportunities
  • Provide leadership, guidance, and mentorship to the broader team, fostering a culture of collaboration, innovation, and professional growth.
  • Meeting quarterly revenue sales targets

Requirements

  • 8+ years of business development or sales experience in marketing, ad tech, and advertising research
  • Experience selling into media, marketing, and insight leaders in various verticals
  • Revenue growth driving experience and experience bringing new products to market
  • The ability to build strong consultative relationships with clients
  • Must be a self-starter

Salary

  • $190,000-$210,000 Base Salary + Equity

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education and skills. Base salary is just one component of your total rewards package at Cognitiv. Employees are eligible for equity and various benefits.

 

Here are some of the many benefits that our employees receive:

 

       Medical, Dental and Vision coverage, including some plans that are 100% employer paid

       12 weeks paid parental leave

       Career Ladders slated to advance your career

       Unlimited PTO

       Work-From-Anywhere August

       Equity at all levels

       Comprehensive onboarding program (Cognitiv University)

       Hybrid work model

       Daily Lunch On Us

       Health and Wellness Stipend

       Cell phone reimbursement

       Parking Expense (CA & WA Offices)

       401(k) plan with employer match

       Employee Assistance Program

       Pre-tax commuter benefits

 

and MORE!

 

Cognitiv is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring equal employment opportunities for all employees and applicants, regardless of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, or local laws.

The Company
92 Employees
Remote Workplace
Year Founded: 2015

What We Do

Cognitiv offers the leading custom AI for marketers. We use deep learning applications to predict consumer purchase behavior and drive scalable outcomes at the most efficient price. Together, let's find your customers, scale your results, build your business and drive intelligent performance.

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