The Role
Lead brand strategy for assigned accounts by synthesizing market, competitor, and audience insights into positioning, messaging, and competitive strategy. Anticipate market shifts, champion the voice of the customer, and collaborate with creative, account, scientific, and engagement teams to drive strategic recommendations and deliver compelling client presentations.
Summary Generated by Built In
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
About the Role
As a Senior Director, Brand Strategist, you will be a key driver to the brand strategy of your account. You’ll develop a keen understanding of your client’s business requirements and generate insights that create the foundation for brand strategy. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results
What you'll do
- Oversee synthesis of market, competitor, and audience intelligence into compelling implications & narratives that drive decision-making
- Proactively anticipate market shifts, competitive dynamics, and customer behaviour changes to evolve brand strategy accordingly
- Champion of the voice of the customer, consolidating market research and insights to ensure the brand strategy reflects unmet needs, motivations
- Inform and aid in the development of brand strategy foundation including brand positioning, messaging strategy, competitive strategy and more
- Partner with engagement strategy to ensure alignment of all creative and activation outputs
- Partner closely with Creative, Account, Scientific, and Engagement teams to ensure seamless strategy integration
About you
- Education
- Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics
- Experience
- 7+ years’ experience in a healthcare/pharmaceutical advertising agency environment
- Relevant category experience
- Experience with patient pharmaceutical marketin
- Competencies
- Understands the pharmaceutical & healthcare industries
- Skilled in leading strategic planning discussions, collaboration sessions etc.
- Strong synthesis skills and analytical rigor
- Skilled in bringing new ideas to the table, leveraging data and insights, and effectively selling through these ideas to team and clients, providing rationale and research.
- Proven success selling strategic ideas and recommendations
- Skilled in developing and delivering high quality, compelling client presentations. PowerPoint and/or Keynote power user.
- Excellent communication and writing skills with the ability to clearly articulate thoughts, ideas and facts.
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
Top Skills
Keynote
PowerPoint
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The Company
What We Do
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our team of 1,500+ experts combine their knowledge and expertise across our core disciplines—Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology—to create the connections that make better health happen. We partner with our clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.
