The Role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin care.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The Senior Director of Brand plays a critical role on the Naturium marketing team, serving as the leader responsible for driving brand development across the entire funnel. This includes shaping the global brand strategy, crafting product strategy, and leading execution of U.S. go-to-market initiatives.
Success in this role requires a leader who embodies core cultural values such as growth, positivity, honesty, curiosity, innovation, speed, agility, and collaboration. The position oversees two Senior Brand Managers, with plans to expand the team in the near future. Strong cross-functional leadership is also essential, as this role relies on collaboration with other marketing departments to bring key elements of the strategic vision to life.
This is a hybrid position based in our Los Angeles, CA office 3 days a week.
Responsibilities:
- Global Brand Strategy: Concepting and developing global brand strategy for entire franchise of facial skincare, body and lip
- Marketing Calendar: Developing and managing global marketing and communication calendar that drives how paid, owned and earned teams execute their roles
- Campaign Development: Managing key campaign development with creative team and external agencies
- Global go-to-market 360: Produce GTM strategies for global distribution on key launches and campaigns
- US go-to-market execution: Responsible for deployment and executional excellence of GTM strategy in the US
- Budget management: Strategically manage how brand deploys its marketing investment globally
- Product Strategy and Development: drive product strategy and guide product development team to ensure Naturium leads the market in ingredient, application and experience innovation
- Business Management: Will play a key role in supporting CMO with business-critical presentations to leadership and e.l.f. board of directors
Requirements:
- Extensive Experience in Beauty: 10+ years of marketing experience, with at least 5 years in a leadership role within the beauty, skincare, or personal care industry
- Brand Strategy Expertise: Proven ability to develop and execute global brand strategies that align with business objectives and drive growth across multiple channels
- Brand Visionary & Storyteller: Ability to define and articulate a compelling brand narrative that resonates globally, inspires teams, and sets the long-term vision for Naturium’s identity and evolution in the market
- Global Market Knowledge: Strong understanding of international market dynamics, cultural nuances, and regional marketing approaches
- Digital & Omni-channel Marketing Leadership: Demonstrated success in driving integrated marketing campaigns across digital, social, influencer, retail, and experiential touchpoints
- Strong Creative Vision: Ability to guide creative development and maintain consistent brand voice and visual identity across all platforms
- Team Leadership & Cross-Functional Collaboration: Experience leading high-performing teams and collaborating with cross-functional partners including product development, sales, creative, and e-commerce
- Data-Driven Decision Making: Ability to analyze performance metrics, customer insights, and market trends to inform marketing strategies
- Brand Partnerships & Influencer Strategy: Experience building and executing partnerships and influencer programs that drive awareness and engagement
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
