At eHealth, our mission is to expertly guide consumers through their health insurance and related options when, where, and how they prefer. We’re creating a better way – one that’s transparent and trustworthy for both our consumers externally and our employees internally.
Move your career forward while connecting countless people to the life- changing, quality care they deserve. Our diverse team of innovators supports one another in solving some of the toughest challenges. We’re always on the lookout for creative opportunities to do right by our customers, and each other. Together, we’re creating a better way to work, united by our common passion to make a difference.
Role OvervieweHealth is seeking a dynamic and strategic Sr. Director, B2B Marketing – Employer & Individual to lead our business-to-business marketing initiatives. This position will be responsible for driving growth, brand awareness, and engagement related to eHealth’s proprietary ICHRA platform with enterprise clients in the healthcare sector. This leadership role will oversee the development and execution of multi-channel marketing strategies that support ICHRA sales objectives and foster strong relationships with our business partners. The ideal candidate has a strong health insurance background and has experience leading sales enablement for a cloud-based software solution or technology-enabled platforms. eHealth is a remote first company. This position can be based anywhere in the Continental US.
What you’ll do:- Develop and implement comprehensive B2B marketing strategies to support eHealth’s proprietary cloud-based ICHRA software solution; drive customer acquisition and growth.
- Collaborate with and influence internal business development, product, and executive teams to align marketing initiatives with organizational objectives.
- Identify market trends, customer needs, and competitive landscape to inform strategic decisions.
- Drive prospective client relationships and persuade external executive level decision makers.
- Manage multi-channel campaigns, including digital, event, content, and account-based marketing.
- Oversee the creation of compelling marketing collateral, presentations, and communications tailored to business clients.
- Track and analyze campaign performance, leveraging data to optimize ROI and report on KPIs.
- Oversee small team of direct reports and align their efforts to your strategy and vision.
- Manage the B2B marketing budget and ensure efficient allocation of resources.
- Ensure compliance with healthcare regulations and standards in all marketing communications.
- Demonstrate eHealth’s values in your behaviors, practices, and decisions.
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).
- 15+ years of progressive experience in B2B marketing, with at least 3 years in a leadership role—preferably within the healthcare, insurance, or technology sectors.
- Proven track record of developing and executing successful B2B marketing strategies.
- Existing expertise in cloud-based software solution and/or technology-enabled sales.
- Strong understanding of enterprise sales cycles and customer journeys in healthcare.
- Proven ability to develop strategy from ambiguity and drive direction with influence.
- Analytical mindset with the ability to interpret data and drive actionable insights.
- Ability to travel as needed to trade shows and client meetings.
What we offer:
- Generous benefits include medical, dental and vision beginning on your first day of employment
- 401K with company match
- Tuition reimbursement
- Employee stock purchase program
- 12 company paid holidays and flexible time off
- Great Place To Work Certified
*Please note the above is a summary of responsibilities; a full job description is available upon request.
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The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth’s total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees’ personal and professional wellness. For more information on our total rewards offerings, please visit our career site.-
Base Pay Range -$182,700 - $243,600-
eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.
Top Skills
What We Do
Our mission is to connect Americans with quality, affordable health insurance and Medicare plans. Through our leading technology, far-reaching partnerships, consumer advocacy and industry expertise, we work tirelessly to be the online standard for finding, comparing and buying health insurance. Millions of individuals, families and small businesses use our top-rated tools to compare and purchase health insurance from over 180 leading insurers. We are transforming what has traditionally been a confusing and opaque purchasing process into a transparent and highly efficient experience helping consumers obtain the health insurance product that meets their individual health and economic needs.
Headquartered in Santa Clara, eHealth has offices in San Francisco, Gold River, Austin, Salt Lake City, Indianapolis, and Xiamen, China.
