We are looking for a Senior Digital Web Analyst to join our eCommerce Data team. Based from NEXT Head Office in Enderby, Leicestershire!
The Role:
The Data Team enables the department and the business to elevate understanding of customer behaviours, marketing investment and sales performance - what is working and what is not by articulating actionable insights from complex data.
As a Senior Digital Web Analyst, you’ll work to understand on-site visitor behaviour & experiences, and highlight profit opportunities to the business. You will analyse sales, marketing performance and customer journey and provide actionable insights to drive the sales growth globally.
What You’ll Take On:
- Working with the relevant eCommerce teams (trading, marketing, data teams) to improve sales and conversion across both Web and App.
- Participating in regular, in person discussions with the International trading team to align strategies and share insights.
- Identifying sales opportunities through continuous review of site conversion, customer journey and commercial and marketing performance from Google Analytics and Heatmap data.
- Interrogating and analyse large volumes of data from multiple sources - including customer, transactional online data and website metrics
- Presenting complex analytical findings into clear, concise reports and presentations that communicate “so what” with actionable recommendations.
- Designing and maintaining Power BI dashboards and reporting to track KPIs, campaign metrics and website performance.
What You’ll Bring:
- Ability to communicate complex data and insights in a simple way to colleagues and stakeholders and hone in on key findings, whilst clearly and succinctly answering the “so what?” question.
- Excellent stakeholder management skills and ability to manage multiple tasks and to meet tight deadlines.
- Ability to interpret and translate business requirements into a measurement brief.
- Experience working with web analytics tools (e.g. Google Analytics 4, Adobe Analytics, Heatmap tools) and marketing platforms (e.g. Google Search, Meta Business Manager).
- Creating dashboards in Microsoft Power BI.
- Experience extracting and manipulating data from denormalised sources using SQL, Biq Query and Databricks.
- Confident using Google Sheets and Slides to manipulate and present data.
Desirable Skills:
- Familiarity with Web Analytics implementation and debugging methods.
- Familiarity with session tracking and customer journey mapping.
- Experience working on an ecommerce site.
- Experience working across the retail or fashion industry.
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Skills Required
- Communicate complex data and insights simply, answering the 'so what?'
- Stakeholder management skills and ability to manage multiple tasks to meet tight deadlines
- Translate business requirements into a measurement brief
- Experience with web analytics tools (Google Analytics 4, Adobe Analytics, Heatmap tools)
- Experience with marketing platforms (Google Search, Meta Business Manager)
- Create dashboards in Microsoft Power BI
- Extracting and manipulating data from denormalised sources using SQL, BigQuery and Databricks
- Confident using Google Sheets and Google Slides to manipulate and present data
- Familiarity with web analytics implementation and debugging
- Familiarity with session tracking and customer journey mapping
- Experience working on an ecommerce site
- Experience in retail or fashion industry
What We Do
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its 65,000 employees have a passion and commitment to help improve patient outcomes, improve the safety and efficiency of clinicians’ care delivery process, enable laboratory scientists to better diagnose disease and advance researchers’ capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. In 2017, BD welcomed C. R. Bard and its products into the BD family. For more information on BD, please visit bd.com.
