Job Description:
Senior Digital Product Manager
Bupa Place, Manchester M50 3SP
Hybrid – minimum 2 days per week in the office
Permanent
Full time
Salary £67,500 - £84,300 depending on experience
Job Grade D17
We make health happen
The role
You’ll be a crucial leader in the digital commercial team, establishing and maintaining a clear vision and strategy for a digital product area, ensuring alignment with both user needs and business objectives.
Managing the entire product lifecycle from concept to launch through leadership and management of multiple digital product squads, you’ll deliver technical solutions and superior digital customer journeys.
Collaborating and communicating effectively with business and cross-functional digital teams, you’ll ensure alignment on product goals, priorities and delivery.
You’ll leverage data-driven analytics and behavioural insights to fastidiously understand the customer journey to make informed decisions on the future product requirements and improvements.
You’ll support the Head of Digital to facilitate the creation of an environment where good customer outcomes are achieved in an efficient and effective manner.
How you’ll help us make health happen
- Ownership of the vision, strategy, OKRs and roadmap of your product area: Able to break down the broader Bupa digital vision and define and maintain the vision, strategy and roadmap for a digital product area, establishing clear initiatives, priorities, and timeframes.
- Manage the entire product lifecycle from concept to launch: Be an expert of a complex digital product area and oversee a team or teams to deliver technical solutions and exceptional digital customer journeys that align with business objectives.
- Product Discovery: Strong expertise in creating and managing product discovery processes, including ideation, prototyping, and validation techniques and A/B tests to identify and prioritise product opportunities
- User research: Ability to conduct user research through qualitative and quantitative methods and translate these insights into actionable product features and improvements that align with business goals and user needs.
- Effective communication and stakeholder management: Clearly articulate product strategy, progress, and key milestones to business and senior stakeholders; engage and manage relationships with key stakeholders, ensuring their needs and expectations are met, keeping them informed of progress and outcomes, and clearly articulating how the squad’s work aligns with company objectives.
- Cross-functional collaboration: Work closely with Head of Digital Commercial and key stakeholders to proactively manage dependencies across squads, ensuring we have actively managed and mitigated any key risks
- Leverage data and insights: Understand and utilise data insights to analyse the customer journey to uncover, test, prioritise, and deliver customer-centric solutions.
- Continuous improvement and innovation: Foster a culture of continuous improvement and innovation within the team, encouraging the exploration of new ideas and approaches to enhance the product.
- Risk management and mitigation: Identify potential risks and develop mitigation strategies to ensure the successful delivery of the product.
- Market Understanding: Demonstrate a deep understanding of industry trends and apply this knowledge strategically to inform and guide the development of products within their team.
- Training and development: Mentor and develop team members, fostering a culture of growth and learning across squads
You
- Extensive product management experience, with demonstrated ability to lead multiple digital teams from concept through the product discovery process and delivery, validating and iterating the concept along the way
- Deep understanding of product lifecycle management and proficiency in product management tools (Jira / Azure Dev Ops, Confluence, Miro, Figma, Amplitude)
- Proven stakeholder management experience and strong communicator who is able to articulate and drive the vision and strategy for their product area
- Strong strategic thinker who is able to shape the product vision and strategy for a product
- Proven experience in mentoring and developing junior product managers, fostering their growth and ensuring they have the tools and knowledge to succeed within their roles
- Extensive experience in measuring and optimising customer journeys through data insights to enhance product performance and user satisfaction
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
You’ll receive the following benefits and more:
- 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
- Private Medical Health Insurance as a benefit in kind
- An enhanced pension plan and life insurance Various other benefits and online discounts
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
Time Type:
Full timeJob Area:
PR , Marketing & BrandLocations:
Bupa PlaceSkills Required
- Extensive product management experience
- Experience leading multiple digital teams from concept through product discovery and delivery
- Deep understanding of product lifecycle management
- Proficiency with Jira, Azure DevOps, Confluence, Miro, Figma, and Amplitude
- Proven stakeholder management experience and strong communication skills
- Experience shaping product vision and strategy
- Experience mentoring and developing junior product managers
- Experience measuring and optimizing customer journeys using data insights
Bupa Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bupa and has not been reviewed or approved by Bupa.
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Healthcare Strength — Health cover via the UK Health Trust, day‑one medical support for frontline roles, and dedicated women’s health initiatives indicate a robust, health‑centric package. Access to digital GP, nurse lines, and options such as dental and health cash plans further reinforce medical and preventive care breadth.
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Wellbeing & Lifestyle Benefits — Wellbeing programs span mental, physical, emotional, and financial support, with offerings like EAP access, gym discounts, and health assessments. Flexible work and wellbeing programs highlighted in some regions add to lifestyle value.
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Parental & Family Support — Policies include enhanced parental leave in certain UK business units and a family mental‑health support line. Options to extend medical coverage to dependants and family‑oriented allowances strengthen support beyond the individual.
Bupa Insights
What We Do
Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India. For more information, visit www.bupa.com








