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Job Description
We’re hiring a Senior Digital Product Analyst who will be responsible for the holistic customer experience optimization of BCBSNC’s online solutions, based on diverse data sources within their assigned applications. The incumbent will be a strategic leader, leveraging their knowledge of BCBSNC customer needs, online solutions, business objectives and data analysis to provide strategic recommendations focused on current and future state application needs to improve the user experience and drive business value.They will be a leader in utilizing customer experience best practices to validate that new application business solutions meet BCBSNC customer experience needs with data to ensure that optimum business benefit is being achieved while enhancing the current operating environment and relevant systems/applications.
What You’ll Do
- Lead the evolution and maintenance of a digital-first enterprise content governance model in partnership and parallel to the enterprise design language system that creates consistency across experiences and repositories, enables clear content architecture, and ensures scalability for AI use cases
- Own and maintain a global taxonomy that informs information architecture across digital experiences, fosters data quality for scalable AI experiences, and builds AI engine optimization into all digital content
- Lead content development for highly regulated key segments, identifying opportunities for reuse across platforms and channels to create efficiencies in business stakeholder approvals
- Incorporate the Blue Cross NC brand, tone of voice, and core messaging, as well as ensuring language is ADA compliant and avoids ableism
- Lead content research and performance by identifying key content KPIs and continuously monitoring through Customer Journey Analytics, SiteImprove, and user research to ensure language is aligned with target audiences and business objectives
- Apply design thinking and UX principles to page authoring
What You Bring
- Bachelor's degree or advanced degree (where required)
- 5+ years of experience in related field
- In lieu of degree, 7+ years of experience in related field
Bonus Points (preferred qualifications)
- Adobe analytics certified, preferred.
- CCXP Certified or certified within 1 year of employment, preferred.
Salary Range
At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.
*Based on annual corporate goal achievement and individual performance.
Skills
Adobe Experience Manager (AEM), Adobe Experience Manager (AEM) as a Cloud Service, Adobe Photoshop, Adobe Target, Business Intelligence (BI), Content Creation, Content Management, Content Management Systems (CMS), Data Analysis, Data Modeling, Data Science, Data Visualization, Digital Experiences, Enterprise Content Management System, Metrics Development, Online User Experience, Product Analysis, Reporting and Analysis, Search Engine Optimization (SEO), Statistical Models_____________________________________________________________________
JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: [email protected].
Skills Required
- Bachelor's degree or advanced degree, where required
- 5+ years of experience in a related field
- In lieu of a degree, 7+ years of experience in a related field
- Adobe Analytics certification
- CCXP certification or certification within one year of employment
What We Do
It's an exciting time to work at Blue Cross and Blue Shield of North Carolina. Health care is changing, and we're leading the way. We offer more than health insurance our customers can count on. We’re committed to better health and better health care − in our communities and beyond. Our employees bring energy and creativity to the workplace, and it shows in our innovative approach to improving the health and well-being of North Carolinians. Our company is a not-for-profit with headquarters in Durham and major operations in Winston-Salem and Fayetteville. In all we employ more than 4,500 North Carolinians and serve more than 3.7 million customers. Help us lead the charge for better health care by joining our award-winning team. Discover tremendous opportunities with us to do challenging and rewarding work. Opportunities that can lead you to a fulfilling career, work that can help others lead healthier, happier lives. Blue Cross NC is an independent licensee of the Blue Cross and Blue Shield Association.
