The Role
Lead and execute end-to-end digital PR campaigns focused on influencers, UGC creators, and digital publications. Manage supplier relationships, negotiate contracts, and optimize campaign value. Serve as client-facing lead, present plans and results, own KPI tracking and reporting, and translate performance data into actionable recommendations to drive measurable brand impact.
Summary Generated by Built In
We are looking for a Senior Digital PR Specialist to lead and execute high-impact digital PR campaigns for TAC Universe and its clients. This role is hands-on, network-driven, and client-facing, focused on influencers, UGC, digital magazines, and supplier management, with clear ownership of performance KPIs and reporting.
This is a senior execution role for someone who knows how digital PR really works in the market, has strong relationships, and can turn visibility into measurable value.
Key Responsibilities:
Key Responsibilities:
1. Digital PR Campaign Management
• Plan, execute, and manage digital PR campaigns across influencers, UGC creators, and digital media platforms.
• Handle end-to-end campaign execution: briefing, rollout, coordination, follow-ups, and post-campaign evaluation.
• Ensure campaigns align with brand objectives, timelines, and budgets.
2. Influencers, UGC & Digital Media
• Build, maintain, and activate a strong network of influencers, creators, and digital publications (D-Magazines).
• Lead influencer sourcing, negotiation, contracting, and content delivery.
• Manage UGC campaigns and long-term influencer/ambassador programs.
• Ensure content quality, brand safety, and platform relevance.
3. Supplier & Partner Management
• Manage relationships with PR suppliers, influencers, creators, media platforms, and production partners.
• Negotiate rates, manage deliverables, and ensure value optimization across all collaborations.
• Maintain an updated database of trusted suppliers and partners.
4. Client-Facing Communication
• Act as a direct point of contact with clients for all digital PR-related campaigns.
• Present plans, timelines, and results clearly and confidently.
• Advise clients on influencer strategy, content formats, and digital PR best practices.
5. Reporting, KPIs & Performance Tracking
• Own campaign reporting with clear KPIs (reach, engagement, content delivery, value equivalency, brand impact, etc.).
• Translate performance data into actionable insights and recommendations.
• Ensure transparency, accuracy, and professionalism in all reports.
Requirements
• 4–6+ years of experience in Digital PR, Influencer Marketing, or Communications (agency experience is a strong plus).
• Proven hands-on experience managing influencers, UGC campaigns, and digital media placements.
• Strong existing network of creators, influencers, and digital platforms.
• Excellent client-facing and communication skills.
• Strong negotiation and supplier management capabilities.
• Highly organized, detail-oriented, and comfortable handling multiple campaigns simultaneously.
• Results-driven mindset with a clear understanding of performance KPIs.
Skills Required
- 4-6+ years of experience in Digital PR, Influencer Marketing, or Communications
- Proven hands-on experience managing influencers, UGC campaigns, and digital media placements
- Strong existing network of creators, influencers, and digital platforms
- Excellent client-facing and communication skills
- Strong negotiation and supplier management capabilities
- Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously
- Results-driven mindset with clear understanding of performance KPIs
- Agency experience
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The Company
What We Do
TAC Universe is a data-driven digital marketing agency founded in Cairo, Egypt, in 2011. The agency specializes in performance marketing, media buying, short-form content production, and data analytics. Serving clients across Egypt, the UAE, and Saudi Arabia, its mission is to deliver measurable digital growth through AI-powered creative and performance marketing systems.
