Senior Digital Planner

Company Description

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. 

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. 

Job Description

The Senior Digital Planner owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring ability think and work independently with minimal supervision. This position is expected to deliver strategic plans for campaigns based from available data and tools then implement campaigns with the support of different Publicis Media teams.

The Senior Digital Planner will work closely with Digital Buyers for specific client requirements, providing expertise on strategy building, insighting, planning, reporting, and optimization while being guided by platform or industry best practices.

I. RESPONSIBILITIES

• Attend, present, and contribute during client meetings

• Develop, grow, and maintain relationships through exceptional client service

• Effectively communicate digital strategies and rational for approaches for each campaign

• Execute, manage, and optimize online media campaigns and programs for agency clients while meeting or surpassing agreed upon performance expectations

• Manage the delivery of plans, creative assets, insertion orders, and all relevant campaign documentation in preparation for all campaigns

• Partner with support teams on how to strengthen campaign measurement for reporting and insights generation

• Provide regular insights and actionable points to clients detailing performance, campaign optimizations, and new opportunities

• Coordinate and work with media partners to develop relevant strategies and ensure accurate platform implementation

• Participate in campaign QA process

• Troubleshoot issues across planning and buying functions

• Help in the generation of monthly bill/pay/spend reporting in coordination with relevant functions

• Participate in regular knowledge sharing sessions to contribute and learn new strategies for optimizing and enhancing campaign performance

• Proactively formulates proposals for new client opportunities

Qualifications

• 2-3 years of experience in a media agency
• Conversant with digital media
• Strong communication and presentation skills (written or oral)
• Strong understanding of media terminology & concepts
• Sense of commercial acumen
• Attention to detail and numeracy
• Possess rigor with ability to thrive in a fast-paced and dynamic environment
• Experience in mentoring and managing junior planners/executives

Additional Information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, HMO, Life Assurance and Provident Fund we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• FRIDAY AFTERNOON DISCONNECTS - Lesser emails, meetings 3:30pm onwards on Fridays, aligned with clients.
• ROAR AND SHINE Free coffee and donuts in the office, everyday!
• MENTAL WELLNESS LEAVE We provide 5 days of mental wellness leave per year and 1 additional wellness day every mental health month
• FLEXIBLE WORKING & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment. Publicis Groupe also operates a hybrid working pattern with full time employees being office-based three days during the working week. 

Full details of our benefits will be shared when you join us!

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

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