Senior Digital Operations Manager

Posted 6 Days Ago
Be an Early Applicant
Frankfurt am Main, Hessen, DEU
Hybrid
Senior level
Agency • Professional Services
The Role
Leads evaluation, vendor management, fee standardization, onboarding, training, governance, and adoption of AdTech and digital tools across European markets. Manages regional rollouts of client digital initiatives, including Data-Driven Marketing projects, while monitoring compliance, resolving operational issues, and communicating technical frameworks to stakeholders. Requires deep digital media ecosystem knowledge, strong consultative communication skills, and experience coordinating multi-market implementations.
Summary Generated by Built In
As an AdTech & Digital Operations Expert within the INNOCEAN Europe Media Team, you will hold primary responsibility for evaluating, introducing, and enabling AdTech platforms and digital tools across our European regional entities.
In this consultative and operational role, you will bridge European regional headquarters with local entities, ensuring all markets operate under standardized guidelines while maximizing operational efficiency. You will identify key AdTech vendors, lead introductory meetings, establish standardized fee structures and commercial guidelines, and conduct onboarding and training across entities to ensure seamless adoption.
Furthermore, you will lead the implementation of client-driven digital initiatives, including Data-Driven Marketing (DDM) and other strategic digital projects. You will define and manage regional roll-out plans, regularly monitor implementation status across markets, and articulate technical/digital frameworks with clarity and expertise.
Key Tasks & Responsibilities
AdTech Evaluation, Fee Structure & Enablement
  • Tool Evaluation & Vendor Management:
Identify, evaluate, and source relevant media, digital, and AdTech tools for regional entities. Lead introductory meetings with solution vendors.
  • Fee Structure Standardization:
Establish clear fee structures, cost models, and operational frameworks for evaluated tools, ensuring transparent guidance for all local entities.
  • Onboarding & Training (Enablement):
Introduce new tools to regional entities, conduct workshops and trainings, and ensure local teams thoroughly understand the functional benefits and operational workflows of each tool.
 
Regional Governance & Guidelines Compliance
  • Guideline Enforcement & Monitoring:
Establish central operational guidelines and monitor whether regional entities comply with defined frameworks and properly utilize assigned tools.
  • Operational Health Checks:
Regularly check in with local entities (via remote/onsite visits) to assess tool adoption, resolve operational bottlenecks, and provide hands-on support.
 
Client Digital Projects & Roll-Out Leadership
  • Digital Project Roll-Out Management:
Lead the execution and monitoring of client-side digital initiatives, including Data-Driven Marketing (DDM) projects, ensuring all regional entities align with the roll-out roadmap.
  • Stakeholder Communication & Representation:
Represent the media team in key meetings to articulate digital initiative application status, roll-out progress, and technical/AdTech frameworks with high domain expertise.
What you will bring
Professional Experience
  • Minimum 8 years of experience in digital media, AdTech operations, or media solution management within a media agency, AdTech vendor, or global corporation.
  • Proven track record of introducing, onboarding, or rolling out digital/AdTech platforms across multi-market organizations.
  • Experience working in a regional HQ structure, coordinating between central guidance and local market implementation.
Technical Skills
  • Deep domain knowledge of the digital media ecosystem, AdTech/MarTech tools (DSP, DMP, CDP, analytics tools), and Data-Driven Marketing (DDM) principles
  • Clear understanding of SaaS/AdTech fee structures, commercial models, and agency operational workflows
  • Strong ability to translate complex technical/AdTech concepts into actionable business guidelines
Leadership & Behavioral Competencies
  • Exceptional communication and presentation skills, with the ability to explain complex AdTech concepts clearly to both local teams and key stakeholders.
  • Proactive, consultative, and solution-oriented mindset, capable of driving change and adoption across diverse, multicultural teams.
Language Requirements
  • English
  • additional European languages an advantage but not required

Benefits
  • Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results.
  • A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
  • Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization.
  • A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected.
  • Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally.
  • All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work. 

Skills Required

  • Minimum 8 years of experience in digital media, AdTech operations, or media solution management
  • Experience in a media agency, AdTech vendor, or global corporation
  • Proven experience introducing, onboarding, or rolling out digital or AdTech platforms across multi-market organizations
  • Experience working within a regional headquarters structure and coordinating central guidance with local market implementation
  • Deep knowledge of the digital media ecosystem and AdTech or MarTech tools, including DSP, DMP, CDP, and analytics tools
  • Knowledge of Data-Driven Marketing principles
  • Understanding of SaaS or AdTech fee structures, commercial models, and agency operational workflows
  • Ability to translate complex technical and AdTech concepts into actionable business guidelines
  • Exceptional communication and presentation skills
  • Proactive, consultative, and solution-oriented mindset
  • Ability to drive change and adoption across diverse, multicultural teams
  • English language proficiency
  • Additional European languages
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The Company
4,100 Employees
Year Founded: 2005

What We Do

INNOCEAN Worldwide is a global 360-degree marketing and communications agency network. Founded in Korea, it operates across Europe and supports multiple locations and challenger brands as a subsidiary of Hyundai Motor Group. The company aims to apply its expertise to existing automotive clients while attracting clients beyond the automotive sector, helping customers grow through creative, integrated marketing and communications services.

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