Senior Digital Media Manager

About Mishimoto

Mishimoto is the flagship brand of Resource Intl., the world leader in performance cooling products, was created for automotive enthusiasts by automotive enthusiasts. Established in 2005, we have two decades of experience in working toward our goal of providing superior cooling system upgrades. Mishimoto has produced a line of upgrades to fit nearly any application including, sport compacts, powersports, trucks, Jeeps, muscle vehicles, daily drivers, and the classics.

Mishimoto's corporate headquarters is located in an 67,610 sq. ft. office, warehousing facility and state of the art engineering studio, where we have assembled the industry's cutting-edge tools for evaluating Mishimoto test vehicles in Garnet Valley, PA. This one-of-a-kind facility allows us to maintain a leading position in our industry. With another office in Sparks, Nevada, as well as international locations in Stourbridge, UK and Yangzhou City, China. We have built an unprecedented global infrastructure for the benefit of all our worldwide customers.

Our employees love our workplace because:

• It’s a gearhead’s dream – Design and develop performance automotive products for the car scene.
• We make way for play – Attend wine and cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
• We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
• Our workplace is beautiful – Work in an office designed to stimulate creative thinking. 
• The employee discounts rock – Get exclusive access to Mishimoto products and discounts from our partners.
• The bennies – Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance. 
• We score – bonus program is tied to overall company performance goals.
• Dog Days! Bring your dog to work every day!

Sr. Digital Media ManagerJob Summary:

Mishimoto is the world leader in aftermarket performance cooling products.  Our Digital Marketing team is key in promoting our Push the Limits lifestyle brand.  The Senior Digital Media Manager helps us keep a strong digital footprint by strategizing and implementing digital advertising campaigns across multiple Mishimoto channels, including email, SMS, social media, search platforms, and marketplaces.

The Senior Digital Media Manager reports to the VP of Marketing and will be the strategic and tactical leader for our digital advertising efforts, driving growth across key paid channels, including Google Ads, Meta (Facebook / Instagram), and emerging platforms. This role is crucial for optimizing performance, managing cross-channel campaigns, and ensuring a strong ROI across our DTC retail operations, both in the U.S. and globally. You will also guide the company as we expand into other marketing channels.

What You’ll Do:

Digital Advertising Leadership:

• Paid Media Channel Execution & Strategy Development:
  • Lead the strategy and execution of Google Ads (and Bing), with a focus on Shopping and Performance Max campaigns.
  • Manage Meta (Facebook/Instagram) ad campaigns, including audience segmentation, creative direction, and budget management.
  • Explore and implement paid advertising strategies on emerging platforms like Reddit, and marketplaces (e.g., Amazon, eBay), ensuring alignment with business goals.
• Campaign Optimization:
  • Drive continuous optimization of ad campaigns through A/B testing, audience segmentation, and creative adjustments.
  • Implement cross-channel data analysis to refine targeting and enhance the customer journey.
• Performance Monitoring & Reporting:
  • The proof is in the numbers. You will create weekly and monthly campaign reporting for all major metrics, goal tracking, and other initiatives to present to stakeholders showcasing progress against goals.
  • Own daily performance tracking and KPI management across all platforms, ensuring transparency and timely adjustments.
• Email & SMS Oversight:
  • Strategic management of our email and SMS marketing efforts. Overseeing the resources for: list building, creating, and maintaining automated workflows as well as individual campaigns.
  • Oversight of the creation and maintenance of audience segments, strategizing, and implementing A/B testing based on purchase history, geographic location, and other customer attributes and behaviors to drive performance.

Cross-Channel Coordination & Brand Consistency:

• Integrated Marketing:
  • Ensure brand consistency and accuracy across all digital marketing efforts, including email, SMS, social media, and marketplaces.
  • Collaborate with internal teams to align digital advertising with broader marketing initiatives.
• Innovative Channel Testing:
  • Pilot and evaluate new advertising channels, providing strategic recommendations based on performance and ROI.

Leadership & Development:

• Team Management:
  • Lead, mentor, and develop direct reports, fostering a culture of performance, innovation, and continuous learning.
  • Oversee recruiting, performance management, and employee development within the digital marketing team.
• Industry Knowledge:
  • Stay ahead of industry trends and best practices, ensuring our strategies remain competitive and cutting-edge.

Your Creds:

• Bachelor’s Degree.
• 5+ years in digital advertising, with a strong emphasis on Google Ads (Shopping/PMax) and Meta platforms.
• 2+ years of professional experience in email and SMS marketing.
• Proven experience managing advertising on marketplaces and emerging platforms.
• Team and resource management experience. Demonstrated ability in developing and leading high-performing teams.

You are Good At: 

• Technical Proficiency:
  • Expert in Google Analytics 4 (GA4) and other analytics tools.
  • Strong capabilities in Excel and data manipulation.
  • Well versed in e-commerce advertising and digital platforms including Google Search, Google Shopping, Microsoft, Facebook, eBay, Instagram, etc.
• Strategic Thinking:
  • Ability to analyze data and convert insights into strategic recommendations.
  • Solid problem-solving and analytical skills, with a track record of delivering results.
• Communication Skills:
  • Exceptional written and verbal communication skills, with the ability to present complex information clearly.

Who You Are:

• You understand the importance of shaping the story of a brand and tailoring that story to each generation of consumers.
• You take the digital marketing tools of the trade, apply them to our potential and existing consumer base, and deliver targeted campaigns that both increase brand awareness and drive prospects to conversions.

Physical Demands & Working Conditions:

• Requires flexibility, including hours availability to work outside a Monday – Friday 8:30 – 5:00 pm schedule as needed.
• Normal office environment

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.