Senior Digital Media Analyst

Who Are We?

GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives. We deliver curated editorial content that covers the six key principles of financial literacy – earning, saving, investing, spending, borrowing and protecting money. Our mission is to provide expert insights that give readers the confidence to make smart financial decisions today, tomorrow and for years to come.

As a proud member of Gen Digital, a global leader in digital safety, GOBankingRates is amplifying its impact by aligning with a broader vision to create a secure and empowered digital world. Gen Digital unites trusted brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner to protect over 500 million people worldwide. Together, we combine GOBankingRates’ expertise in financial empowerment with Gen Digital’s cutting-edge technology and commitment to digital safety, ensuring individuals can navigate their financial journeys with confidence and security.

As part of the Gen Digital family, GOBankingRates fosters an inclusive workplace where your well-being and bold ideas thrive. We believe that when you’re empowered to be your authentic self, you’re unstoppable. Join us to shape the future of financial literacy and digital safety, and become part of #TeamGen, where your passion for helping others drives meaningful impact.

Ready to empower people to live richer, safer lives? Join GOBankingRates at Gen Digital today!

How We Work?

Our hybrid work style gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.

For this role, we are only considering candidates who are able to commute to one of our hybrid office locations in New York City, Tempe, AZ, Mountain View, CA, or Plano, TX.

Mission and Goals

We are seeking a highly skilled and experienced Senior Digital Media Analyst who is passionate about leveraging data insights to drive informed decision-making and optimize business strategies in the dynamic digital media space. As a key member of our Media team, you will be responsible for analyzing complex data sets, identifying actionable intelligence, and translating findings into strategic recommendations that propel our organization forward. You will report to our VP of Publisher Partnerships and Media and will become a subject matter expert. As a Senior Digital Media Analyst, you will deeply understand the end-to-end workflow, data sets, and goals to enable your ability to recommend improvements, optimizations, and bigger solutions.
 

Objectives

• Strategize with Media Team leadership to develop a cohesive and comprehensive understanding of the key drivers of the business, and leverage that understanding to achieve goals and move the company forward.
• Ingest and aggregate key performance data, KPIs and operational data sets (for example keywords/groups, ads, bidding, creative assets, etc)
• Design and maintain end-to-end models in collaboration with Data Engineering, Data Product and Media Teams to drive insights and actionable intelligence to media buyers.
• Participate and drive analysis of large digital marketing data, including traffic, revenue/cost, conversion trends, client success metrics, audience insights, forecasts etc., to identify patterns and provide actionable insights to drive growth, optimization, cost cutting and performance improvement.
• Conceptualize and utilize statistical methods and data visualization techniques to convey a compelling business case for implementing recommendations based on data insights. Build relationships with the Data Science Team for advanced data modeling.
• Proactively share insights and strategic recommendations with measurable and sizable business impact, offering solutions that consider the needs and goals of multiple business units.
• Partner with the Yield and Data Science teams to drive decision-making via critical, time-sensitive insights about our publisher partners, ad placements, and opportunities to improve KPIs.
• Drive meaningful conversations with Data Engineering and Data Analytics to improve data access, data platform, data flow and data accuracy
• Pivot quickly and smoothly between high-priority projects and changing business needs based on goals.
• Foster solid working relationships with co-workers, leadership, and stakeholders to develop and maintain alignment in priorities, strategy, and vision across crucial initiatives.

Competencies

• Experience: 5+ years of relevant work experience in digital marketing analytics within a digital advertising/marketing/media company.
• Strong background in analytics, understanding of concepts like Statistical Significance and data modelling
• BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or related field (MBA is a plus)
• Intermediate to advanced knowledge in utilizing BI tools, such as Tableau.
• Exceptionally high standards in communicating the results of analysis in a clear and effective manner.
• Strong verbal and written communication skills and confidence to deliver technical information succinctly and assertively to non-technical audiences.
• Complex problem-solving and critical thinking skills, along with a solutions-oriented mindset
• Intermediate to advanced knowledge of Excel, including the ability to use formulas, functions, and pivot tables.
• Intermediate to advanced knowledge of SQL and querying relational databases.

Benefits

At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:

• Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).

• Financial Security – 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).

• Work-Life Balance – Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.

• Professional Development – Annual education reimbursement (up to $5,250) for job-related courses.

• Wellness Reimbursement – Up to $450 per year to cover fitness-related expenses.

• Additional Perks – Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.