(Senior) Digital Marketing Manager (all genders)

Posted 2 Days Ago
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Hamburg, DEU
Hybrid
Senior level
Retail • Software
The Role
Owns paid growth, account-based marketing, revenue campaigns, targeting, tracking, attribution, reporting, landing pages, SEO, AI-search visibility, conversion optimization, and HubSpot operations. The role translates marketing data into insights for Marketing, Sales, and leadership while coordinating creative assets and scaling campaigns across multiple channels and markets.
Summary Generated by Built In
Company Description

SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Levi’s®, Harrods, Manchester United, Deichmann, Fielmann, and Netto to create outstanding customer experiences. Its modular and extensible backend reflects real enterprise retail needs and makes complex commerce operations more efficient, flexible, and scalable. We are now building an AI native Photostudio SaaS product — a high-priority venture with direct exposure to the leadership and founding team.

SCAYLE STUDIOS is our AI content platform for fashion visuals. Instead of physical studio productions, it digitally maps the complete logic of a fashion shoot: upload products, curate styles, cast models, set the scene, generate assets. From on-model and ghost mannequin to lifestyle and campaign imagery. What used to take weeks is now created in minutes. The platform is used by ABOUT YOU as well as enterprise brands and D2C labels across Europe.

Job Description

  • Own paid growth across Google, LinkedIn, Meta, OpenAI, 6sense, and emerging channels
  • Build and scale ABM and revenue campaigns across priority accounts and markets
  • Own targeting, tracking, optimization, attribution, and reporting end to end
  • Brief creative and content teams on the assets needed to drive growth
  • Build high-converting landing pages with AI tools like Claude and Lovable
  • Improve SEO, GEO, AI-search visibility, and website conversion
  • Own HubSpot workflows, lists, campaign tracking, and CRM data quality
  • Turn data into clear insights for Marketing, Sales, and Leadership

Qualifications

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field from a top tier university 
  • 3–5 years of experience in digital marketing, performance marketing, demand generation, or revenue marketing
  • Strong hands-on experience managing paid channels, including Google Ads, LinkedIn Ads, Meta, TikTok and display advertising (TikTok is a plus, Meta is a must) 
  • Ideally, experience in user-centric, content-led B2B SaaS or a fast-paced B2C digital marketing environment
  • Strong knowledge of websites, landing pages, SEO/GEO, conversion paths, and funnel optimization
  • Confident with HubSpot, tracking, attribution, dashboards, and reporting
  • Strong skills in Google Sheets, Google Slides, and Looker Studio
  • Advanced use of LLMs for research, content, analysis, and automation
  • Strong judgment (taste) on when to use AI and when creativity, strategic thinking, and human taste matter more
  • Structured, proactive, analytical, and highly output-oriented, with a strong test-and-learn mindset
  • Fluent in German and English

Additional Information

Your perks at a glance: Visit our benefits page.

Simply apply online via our career page - we will get back to you as soon as possible!
(Please note that benefits may vary depending on the location)

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and fairness.

Skills Required

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field from a top-tier university
  • 3-5 years of experience in digital marketing, performance marketing, demand generation, or revenue marketing
  • Hands-on experience managing paid channels, including Google Ads, LinkedIn Ads, Meta, and display advertising
  • Experience with TikTok advertising
  • Experience in user-centric, content-led B2B SaaS or a fast-paced B2C digital marketing environment
  • Strong knowledge of websites, landing pages, SEO/GEO, conversion paths, and funnel optimization
  • Confidence with HubSpot, tracking, attribution, dashboards, and reporting
  • Strong skills in Google Sheets, Google Slides, and Looker Studio
  • Advanced use of large language models for research, content, analysis, and automation
  • Strong judgment about when to use AI versus creativity, strategic thinking, and human judgment
  • Structured, proactive, analytical, and highly output-oriented work style with a test-and-learn mindset
  • Fluency in German and English
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The Company
HQ: Hamburg
196 Employees
Year Founded: 2018

What We Do

SCAYLE enables brands and retailers to realize their D2C ambition. Easy. Fast. And limitless. With headless commerce technology, international operations, and data-driven marketing. Our commerce engine is proven by the success of ABOUT YOU and allows brands to scale infinitely – empowering them to become market leaders in their industry.

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