Senior Digital Manager

Senior Digital Manager

Working America is the community affiliate of the AFL-CIO. With 5.5 million members,

Working America recruits and mobilizes people who do not have a union on the job in support of

working families’ issues.

The Senior Digital Manager supports the Director of Media Strategies in executing all aspects of

Working America’s digital program and operations aimed at maximizing campaign goals and

objectives. The Senior Digital Manager helps manage the digital tools and processes of the

organization and works closely with the Director of Media Strategies to advance Working

America’s profile and interests in the digital area.

Reports to: Director of Media Strategies

Duties:

 Work with Director of Media Strategies to execute all aspects of Working America’s

digital program and operations, including spending optimization;

 Along with Director of Media Strategies, co-manage Working America’s digital

properties including but not limited to websites, email platforms, SMS platforms, social

media assets, and digital advertising platforms;

 Work with political and programmatic teams to develop, implement, and innovate in-

cycle clinical experiments and conduct ongoing analysis with the goal of improving

digital campaign design and execution;

 Provide strategic thinking and recommendations on the deployment of new and emerging

digital communications tools and tactics;

 Develop and implement strategies aimed at expanding Working America membership

engagement and retention;

 Develop and implement trainings and systems of digital tools for Working America staff;

evaluate staff competencies; and retrain staff;

 Analyze and report on organizational and campaign metrics on a regular basis and use the

data to make strategic recommendations to improve effectiveness;

 Effectively recommend hiring, promoting, demoting, disciplining and termination of

digital staff as needed;

 Develop professional relationships and maintain regular contact with digital practitioners

among the Labor movement and like-minded organizations;

 Other duties as assigned.

Qualifications:

 5+ years of campaign communications experience in a union, political, or progressive

issue campaign environment including at least three years of experience in digital

communications and social media required;

 Demonstrated ability to successfully oversee large-scale, multi-faceted communications

projects;

 Excellent verbal and written communication skills;

 Strong staff supervision, communication and interpersonal skills;

 Strong personal planning, motivation, and time management skills, with an ability to

operate in a highly organized fashion while managing multiple tasks in a fast-paced

environment;

 Demonstrated political skills and good judgment;

 Demonstrated commitment to social change, with a background in, or strong familiarity

with the labor movement, movements for progressive change and/or political/issue

campaigns;

 Demonstrated ability to effectively collaborate and work well with internal and external

staff at all levels;

 Experience with or understanding of content management systems (CMS) preferred;

 Ability to travel as necessary;

 Ability to work long and irregular hours as necessary;

Location:

 Washington, DC

Position Type:

 Full-time/Regular

 FLSA classification: Exempt

The Step 1 salary is $131,683, with additional steps considered for candidates with experience

and qualifications beyond what is required above. Includes medical insurance, paid time off, and

401(k) with employer contribution.

Working America is an equal opportunity employer. Working America is committed to building

a diverse workforce and encourages applications from women, people of color, LGBTQIA and

other non-conforming individuals, and individuals with disabilities.

To apply, please go to www.workingamerica.org/jobs.