Senior Digital Fundraising Strategist

GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and Wednesday, Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

DEPARTMENT OVERVIEW

The Membership team, part of GBH’s Development division, enables the WGBH Educational Foundation to fulfill its public media mission by raising individual contributions in support of television, radio, and digital programming, as well as special projects across GBH, the Cape & Islands Radio Station (CAI), and New England Public Media (NEPM). Membership oversees direct‑response fundraising and member engagement efforts that generate essential resources for the organization and collaborates closely with GBH’s National Production Units and the Contributor Development Partnership (CDP), which supports GBH, CAI, and NEPM members and viewers nationwide.

JOB OVERVIEW

Reporting to the Managing Director of Digital Revenue, this role supports the planning and optimization of a robust, multi‑channel fundraising campaign calendar. The position plays a critical role in advancing national programs by driving digital revenue and enhancing the donor experience through targeted, timely, and effective appeals, as well as ongoing stewardship of existing donors. Blending strategic thinking with hands‑on execution, the role requires expertise in translating fundraising objectives into successful digital campaigns and strong project management skills to oversee the full campaign lifecycle—from briefing and production through deployment and analysis— ensuring each campaign is executed for maximum impact.

RESPONSIBILITIES

Fundraising Campaign Strategy & Execution

● Develop and manage the strategy for individual fundraising and stewardship campaigns, defining goals, analyzing data and audience needs, and designing messaging arcs across channels.

● Lead the day-to-day, hands-on execution of multi-channel campaigns across email, SMS, and other digital platforms, managing the production calendar and ensuring flawless deployment. Collaborating cross-functionally to get things done.

● Serve as the project manager for the campaign portfolio, coordinating with the Creative team, data, and content stakeholders to ensure all components are delivered on time and aligned with strategic goals. Senior Digital Fundraising Strategist

● Write and edit compelling, donor-centric copy for emails, landing pages, and SMS messages that drive action and reflect the GBH brand. Cross-Team Collaboration

● Be an active part of the cross-functional digital fundraising team with each national production unit. As part of this, you are a digital fundraising partner for national production unit teams, translating their program goals into actionable digital campaigns and providing expert guidance on best practices.

● Contributes to the development of campaign planning tools, templates, and playbooks to streamline the workflow from request to deployment.

● Collaborate with the team to define segmentation, targeting, and personalization tactics for each campaign.

Campaign Performance and Optimization

● Create and manage a testing roadmap within the campaigns to continuously optimize engagement, conversions, and revenue.

● Monitor and report on campaign performance metrics, delivering actionable insights and recommendations to stakeholders for future campaign improvement.

● Design and execute targeted lifecycle automations, such as welcome series, donor recapture, and sustainer upgrade campaigns.

SKILL SET

● Proven success managing a portfolio of digital fundraising campaigns from concept to completion, from single-day giving events to multi-touch stewardship series.

● Experience in a fast-paced agency or a large, matrixed organization, demonstrating a strong ability to manage multiple projects and stakeholder priorities effectively.

● Excellent project management skills, with a proven track record of managing complex campaigns from start to finish.

● Hands-on expertise with marketing automation and CRM platforms

● Strong analytical skills with a proven ability to use campaign performance data to inform strategy.

● Exceptional copywriting and editing skills, with a focus on donor-centric fundraising appeals.

● Direct experience in a nonprofit or public media environment.

● Experience with project management tools.

● Knowledge of A/B testing methodologies and experience designing and analyzing tests.

EDUCATION AND EXPERIENCE

• Bachelors' Degree or equivalent work experience required.

• 4 to 6+ years of hands-on experience in digital fundraising or direct-response marketing.

JOB SPECIFICS

Staff

Hybrid

LOCATION

1 Guest Street, Boston, MA 02135

This position is located in Boston, MA, and requires on-site presence.