WHO YOU’LL WORK WITH
This role will work with the Digital Brand Marketing team, directly reporting to the Digital Brand Marketing Manager in Korea. Digital Brand Marketing is a team of innovative thinkers to drive brand initiatives with consumer connection across Nike’s digital world. This role partners closely with Korea and Asia-Pacific & Latin America Brand Marketing teams, collaborating with cross-functional teams and external agencies.
WHO WE ARE LOOKING FOR
Nike seeks a digital brand marketer who thrives on shaping the future of sports and elevating consumer experiences. This individual combines strategic thinking with creativity and an innovative mindset to deliver impactful campaigns in a fast-paced, matrixed environment. This role will play a key role in strengthening Nike’s brand impact and cultural relevance across digital platforms.
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of marketing experience, including minimum 2+ years in digital activation (knowledge of digital platform UI, UX framework)
- Expertise in digital execution and digital business, especially through global projects preferred
- Proven expertise in marketing content planning, production, and performance analysis
- Ability to manage multiple projects and priorities with agility and precision in a fast-moving environment
- Innovative, creative, and open to new approaches that challenge boundaries
- Experience collaborating with cross-functional teams, external partners, and agencies
- Strong verbal and written communication skills in both Korean and English
WHAT YOU’LL WORK ON
You will lead Nike’s digital brand strategy for Korea, creating authentic consumer journeys that bridge brand storytelling and cultural relevance. From strategy to execution, you will drive distinctive seasonal marketing planning, content development, deliver insights by orchestrating all digital channels. You will be responsible to humanize the brand initiatives in digital world with deep understanding of Korea consumers.
- Bring best-in-class brand experiences to life for consumers with digital excellence and innovation
- Lead seasonal digital brand strategy aligned with GEO strategy and brand standards
- Deliver seasonal kick-off presentations for internal and external stakeholders
- Lead holistic consumer digital journey end-to-end—including on-field directing, post-production, launch, and reviews
- Stay ahead of industry, sport, and marketplace trends for authentic consumer connection
- Organize financial planning and reporting for projects, including requisition submission
- Track and analyze digital performance, providing actionable insights through weekly and monthly reviews and reports
Skills Required
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of marketing experience
- Minimum 2+ years in digital activation
- Expertise in digital execution and digital business
- Proven expertise in marketing content planning, production, and performance analysis
- Ability to manage multiple projects and priorities
- Strong verbal and written communication skills in both Korean and English
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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