Entain Australia & New Zealand is fearlessly transforming the racing, sports, and wagering industry, delivering unforgettable customer experiences and pushing beyond traditional boundaries. As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we’re home to leading ANZ brands like TAB, Trackside, and Ladbrokes.
Your ImpactJoin Entain as a Digital Analytics Lead (Product & Marketing) and help shape the future of sports and entertainment!
This role sits at the intersection of strategy, technology, and storytelling. You’ll advise senior leaders on best practice analytics, set the direction for tracking and tooling across products, and mentor cross-functional teams on data literacy.
One day shaping a roadmap for analytics maturity, the next reviewing event design, auditing data pipelines, or presenting insights and recommendations to exec stakeholders.
You’ll work with cutting-edge tools like Amplitude, GA4, and BigQuery to uncover insights that drive smarter product and marketing decisions. This is your chance to grow in a fast-paced, innovative environment where curiosity, collaboration, and career progression are part of the game.
A Day in the LifeBased in our vibrant Bowen Hills office, you’ll enjoy a flexible hybrid work model that balances collaboration and autonomy. Each day brings fresh challenges as you dive into data, partner with product and design teams, and turn insights into action that enhances the digital experience for millions of Entain customers.
What You’ll Do- Provide clear recommendations to Product, Marketing, and Executive teams on best practices, platform changes and future measurement opportunities.
- Partner with Product and Design to convert KPIs and customer questions into event structures and technical tracking requirements.
- Translate product goals and KPIs into measurable digital tracking requirements.
- Build and maintain dashboards in Amplitude that bring customer behaviour to life.
- Collaborate with developers to implement and QA event tracking.
- Manage analytics tools across GA4, Firebase, BigQuery, and Snowflake.
- Ensure data quality and consistency across all platforms.
- Deliver actionable insights that shape decisions and drive performance.
- Proven ability to set analytics strategy, influence senior stakeholders, and communicate complex ideas simply.
- Skilled in digital analytics platforms and data storytelling.
- Confident using SQL, Google Tag Manager, and tracking tools.
- Comfortable working with HTML, CSS, and JavaScript.
- Strong communicator who thrives in cross-functional teams.
- Detail-oriented with a passion for clean, reliable data.
- Previous experience in a Digital Optimisation, Marketing Analytics or Product Marketing is highly advantageous.
At Entain, it’s more than a job - you’ll find growth, connection, and a culture where you can be yourself. As a global employer, we create a safe, inclusive environment where every voice counts, giving you the freedom to make an impact and thrive in a team that values individuality and collaboration.
Perks You’ll Love- Celebrate the joy of starting a family with 12 weeks of paid parental leave.
- Indulge in a range of wellness benefits through our wellness calendar, including heavily subsidised gym memberships and other paid-for services.
- Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of.
- Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team.
- We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events.
There’s nothing like it.
For more information, please reach out to us at [email protected] or hit apply now. Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply
Entain Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Entain and has not been reviewed or approved by Entain.
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Strong & Reliable Incentives — Feedback suggests performance-linked bonuses and variable pay are a core component, with annual increases and bonus opportunities visible across roles. Company policies outline annual bonuses and long-term incentives tied to KPIs and individual goals.
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Healthcare Strength — Feedback suggests access to private medical or HMO coverage, dental care, health screening, and life insurance in several locations. Everyday provisions like healthcare support are repeatedly highlighted alongside core pay.
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Wellbeing & Lifestyle Benefits — Feedback suggests the package includes structured wellbeing programs and extra paid days such as Entain & Enhance days and an “It’s Your Game” day. Everyday perks like free meals, snacks, and coffee add lifestyle value in some sites.
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What We Do
Welcome to Entain. Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting, gaming and interactive entertainment. Really though, it’s the people that truly make us who we are. There’s over 24,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives. At Entain, it’s your game. We’re ready to play – are you?
