Senior Digital Activation Executive

Posted 16 Hours Ago
Be an Early Applicant
Sydney, New South Wales
Senior level
AdTech • Marketing Tech
The Role
The Senior Digital Activation Executive is responsible for ensuring that digital campaigns meet clients' business objectives and building strong client relationships. They coach and support Coordinators and Digital Activation Executives, ensuring accurate campaign implementation and reporting of Google and Facebook initiatives.
Summary Generated by Built In

Company Description


Job Description

SENIOR DIGITAL ACTIVATION EXECUTIVE


At Spark Foundry our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other, both. That sounds nice, but to get to famously effective ideas you need some key ingredients.

You need diverse thinkers and diverse thinking. We call this All sorts. This helps us tackle obstacles through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It’s not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Insight and technology. Big ideas forensically measured.

All that while being a good human? Sound like you? Sound like where you’d like to be. We’d love to meet you.

What benefits does Spark offer?

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

  • A comprehensive Whole self-program supporting Physical, Mindful and Financial wellbeing.
  • A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
  • Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
  • Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
  • A culture of open feedback and guidance to achieve your goals through our Career Conversations program.
  • A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.
  • Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
  • Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
  • Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.


ROLE PURPOSE

The Senior Digital Activation Executive is responsible for ensuring that clients’ investment delivers against their business objectives whilst also building strong relationships with them. They are also responsible for supporting, coaching and training the Coordinators and Digital Activation Executives in the team ensuring their outputs meet expectations. The Senior Digital Activation Executive works closely with their Managers and Directors to ensure best in class Search and Social solutions are delivered to clients.


KEY OUTPUTS

Campaign Implementation

• Full ownership of day-to-day workflow on tier 1, 2 & 3 clients. Engaging Manager/Directors when required, ensuring no basic errors and strong performance. This includes:

• Reviewing and responding to client briefs. Ensuring smooth implementation and delivery of Google and Facebook campaigns.

• Full responsibility for the accuracy of implementation within your team, and ensuring campaigns deliver against client KPIs.

• Full responsibility for the accuracy of reporting, with the development of clear insights, ensuring the client has a clear understanding of the impact of their investment on their business.


Client

• Works autonomously to meet client objectives & deliverables. Striving for innovation.

• Full responsibility for ensuring we are in the best possible position to hit designated client’s business KPI’s.

• Focused on building strong professional relationship with clients.

• Complete ownership of tier 2 & 3 clients. Significant involvement in assisting on Tier 1 clients. Including client presentations, meetings and WIPs. Ensuring accurate minutes and timely contact reports.

• Full ownership of Tier 1, 2 & 3 client roadmaps.


Team & Communication

• Developing strong working relationships with their:

• Digital Activation team and wider agency, building your personal brand within the agency. • Managers & Directors: ability to manage upwards when required. • Coordinators & Execs: supporting in their development and ensuring the accuracy of their output.

• Internal client teams: effectively supporting them and managing expectations.

• Excellent communication skills with close monitoring & escalation of issues in a timely manner.

• Managing Execs & Coordinators on a day to day basis - involves, educates & motivates to help develop skills and responsibilities.

• Takes ownership their performance and behaviour. Actively works to improve or rectify when required.

• Working closely with Managers and Directors to ensure quality control processes are adhered to. Identify issues and streamlining where necessary.

• Sharing of knowledge, innovations and insights with the wider team.


Administration

• Full accountability for monthly invoicing ensuring no errors and timely completion.

• Reconciles budgets and executes any changes that may be required.

• Forecasts spend and revenue, flagging any potential over servicing/under servicing with director.


SKILLS & EXPERIENCE

• Preferably a University degree or higher education qualifications

• Expert understanding and working knowledge of Search Engine and Social Media Marketing, backed by relevant experience.

• Expert across the following Office platforms: Word, PowerPoint and Excel.

• Proficient in the following Office platforms: Word, PowerPoint and Excel. • Excellent ability to analyse and manipulate data, extracting insights for reporting.


BEHAVIOURS

• Develops professional relationships with internal teams, media partners & clients.

• A team player that is inspiring, collaborative and enjoys mentoring, training and motivating their team as well as managing upwards

• Confident and engaging interpersonal, presentation and communication skills, able to guide and influence key stakeholders.

• Strong organisational skills with the ability to juggle multiple priorities.

• Attention to detail that is second to none.

• Has a curious nature with a willingness for continuous learning, keeping up to date with industry updates, new betas and brings testing ideas to clients.


Publicis Groupe benefits 

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com 

Enjoy all the perks that come with our network offering: 

  • A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing. 
  • A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!” 
  • Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. 
  • Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes. 
  • A culture of open feedback and support to achieve your goals through our Career Conversations program. 
  • A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE, and Ecologique committees. 
  • Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service). 
  • Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. 
  • Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave. 
  • Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs. 
  • Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network. 

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply. 

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people, regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.  

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.  

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential. 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Top Skills

Facebook
Google
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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