Senior Developer

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

Lead oversee the design and configuration of the Marketing Technology (SFMC). Leveraging the required technical skill set to build sophisticated ETL processes, extend product functionality, and set -up the large-scale delivery of communications with dynamic content in real -time. More senior profiles are very aware of X-channels marketing practices enabling them to lead business discussion and engaged directly with stakeholders on functional topics.

Responsibilities

• The Marketing Technology Lead (SFMC) will be responsible for overseeing the technical delivery and helping the team with analysis, development, testing and documentation for Salesforce Marketing Cloud based projects. Additionally, the Lead will also engage in support and enhancement requests.
• Primary responsibilities include leading, designing, developing, and managing solutions for Salesforce Marketing Cloud. You are a SME, with hands on experience on SFMC. Experience with administration of SFMC is also a requirement.
•  This Lead should have hands on experience executing SFMC projects, with experience developing solutions with following SFMC solutions:
  • Email Studio
  • Mobile Studio
  • Journey Builder
  • Interaction Studio
• This Lead will be responsible for ensuring that the system accurately meets the defined expectations of the business, ensuring that proper testing is implemented, and performance and security requirements are closely monitored by working with the project teams. Tracking the user story at task level and planning, consulting the team to achieve the deliverables
• The candidate must also be able to identify and confirm technical design risks and develop mitigating approaches. You should also be comfortable in providing a level of effort estimates for the technical portion of solutions

Requirements

• Eager to learn new applications of traditional technologies
• Able to articulate and convey technical concepts to a mixed audience
• Familiarity with enterprise software and project implementation life cycles is a plus
• Knowledge of CRM and/or marketing applications and processes is a plus
• Experience in technology integrations with Sales Force Marketing cloud (Messaging)
• Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs

Qualifications

• 1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries
• 5+ years of SQL development experience including ETL implementations
• 5+ years of scripting/programming experience (JavaScript preferred)
• 5+ years of enterprise software implementation experience
• 4 years minimum of experience with SFMC platform and + 1 more year in working on Campaign management technology implementations as a Lead
• 4-year college degree in a technical field or equivalent
• Any campaign related certification is added advantage.