Who We Are
X-LAB is the in-house performance bicycle line by XDS, which has quietly become the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames, supplying many of the top brands in cycling and mobility.
Today, XDS is quiet no more.
XDS launched X-LAB in April 2026 as the global consumer brand to take the industry by storm. Three decades of experience building exceptional bicycles have culminated into a unique line of road, gravel, electric, city, hybrid, and soon mountain bikes that riders and shops can’t stop talking about.
X-LAB is the new inflection point for the category.
We launched in April 2026 with a full lineup across road, gravel, city, fitness, e-bike, and soon mountain categories, with validation from the highest and most demanding levels of the sport through the XDS Astana Team and a rapidly growing network of dealers.
Our ambition is not simply to sell more bikes. It is to make great bikes more integrated, more accessible, and better supported through the independent shops and communities that grow cycling and bring in new riders.
That is what makes this moment exciting.
Joining X-LAB means shaping a company with unmatched production scale, real engineering R&D depth, and the confidence to earn trust… one rider, one dealer, one product, and one market at a time.
Are you ready to ride ahead of the pack?
Learn more at https://xlabbikes.com
See an insider’s look of our factory: Youtube Video
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Senior DesignerXDS is seeking a versatile, hands-on Senior Designer to help shape how X-LAB shows up across products, dealers, events, and digital channels. You’ll work across bicycle product graphics and color concepts, dealer kits and retail materials, event and merchandise design, social media, and broader brand design. You’ll take projects from early ideas through production, collaborating with U.S. and global teams and external partners. You will report to the Head of Design, USA. This role is a great fit for a flexible, open-minded designer who can manage multiple priorities and is eager to learn and grow with a fast-moving performance bicycle brand.
This position is onsite in Santa Monica CA 5 days a week.
What You’ll DoContribute to bicycle product graphics and color-and-graphics concepts, collaborating with product and design teams.
Prepare clear, production-ready artwork and specifications for internal teams and external vendors.
Manage several projects at once, keeping priorities, timelines, and details on track.
Share ideas, respond constructively to feedback, and help strengthen the X-LAB visual identity as the brand evolves.
Design dealer kits and retail materials, including signage, displays, decals, bike tags, and other point-of-sale assets.
Develop creative for events, merchandise, and dealer programs, and follow projects through samples, production, and delivery.
Create social media graphics, campaign assets, and reusable content templates.
Support brand design across digital, print, retail, and customer-facing materials.
5+ years of professional design experience, supported by a strong portfolio.
Experience across multiple design areas, such as brand, graphic, retail, product, or marketing design.
Strong visual judgment, with a deep understanding of typography, layout, color, and brand consistency.
Proficiency in Adobe Creative Cloud, especially Illustrator and Photoshop.
Comfort pushing multiple projects and shifting priorities forward in a fast-moving environment.
A portfolio that shows versatility across brand, social media, retail, event, merchandise, or product design.
A proven affinity for multitasking.
Delivery of consistent, high-quality design across dealer kits, events and merchandise,social media, brand materials, and bicycle graphics and color concepts.
Seamless management of multiple projects from brief through production, meeting agreed timelines and providing accurate, production-ready files.
Strong working relationships with U.S. and global teammates and vendors, with clear communication and adaptation to changing priorities.
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Competitive salary
Demo bike fleet and comprehensive travel allowances
Generous time off policy
Comprehensive medical, dental, and vision coverage
XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
Skills Required
- 5+ years of professional design experience
- Strong design portfolio
- Experience in multiple design areas, such as brand, graphic, retail, product, or marketing design
- Strong visual judgment and understanding of typography, layout, color, and brand consistency
- Proficiency in Adobe Creative Cloud, especially Illustrator and Photoshop
- Ability to manage multiple projects and shifting priorities
- Portfolio demonstrating versatility across brand, social media, retail, event, merchandise, or product design
- Proven ability to multitask
What We Do
XDS is one of the world's largest vertically integrated bicycle manufacturers and the world's largest producer of carbon-fiber frames.
Why Work With Us
We are a lean team of dedicated professionals who eat, sleep, and dream bicycles.
