- Serve as a market expert for assigned product(s) through research (internal and external), discovery, validation and customer interactions and presentations, white papers, etc.
- Define market problems by gathering and analyzing market, customers, non-customers and potential customer information; understanding product, position, competition and SWOT; and through technology assessment and win/loss analysis.
- Develop solutions through strategic planning, including product roadmap and business plan development; profitability, pricing and positioning assessment; understanding customer buying process, buyer/user personas and use scenarios; develop solution requirements; represent voice of customer throughout requirements, design and development process; ensure solution addresses defined market problem(s) and aligns with solution development.
- Manage products, monitor product life cycle, and recommend pricing and marketing strategies to improve profitability and/or reduce expense, and to enhance customer retention and acquisition.
- Define, measure and manage product risk. Measure assigned product(s) success and communicate results.
- Create and own assigned product's market message; participate in development of marketing and advertising programs.
- Develop training material.
- Conduct training classes as necessary.
- Conduct customer, non-customer and prospective customer interviews. Monitor trends and determine customer acceptance of assigned product(s).
- Continuously evaluate current economic conditions and advise management of possible impact to assigned products.
- Ensure profitability, competitive positioning and integration of assigned product(s) into sales planning and Annual Profit Plan.
- Develop and recommend pricing strategies that will result in meeting product objectives.
- Research/define market problems for assigned product(s); investigate market opportunities and effect of existing products on market; evaluate ideas for new products; make recommendations for economically attractive products.
- Perform discovery and validation of market problems, including interacting with customers, non-customers and potential customers.
- Recommend criteria for testing newly developed products and enhancements to existing products -Development and regular review of implementation workflows.
- Partner with Operations area(s) to ensure appropriate product stability, an efficient escalation and resolution protocol is in place for production (system/operational) issues and outages and for continuous improvement of production (system/operational) processes.
- Evaluate/review customer complaints, concerns and suggestions relative to assigned product(s)
What We Do
Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, strategically aligned by the Business Bank, the Retail Bank, and Wealth Management. The Business Bank provides companies of all sizes with an array of credit and non-credit financial products and services. The Retail Bank delivers personalized financial products and services to consumers. Wealth Management serves the needs of high net worth clients and institutions.
Comerica’s approximately 8,000 colleagues focus on relationships, and helping people and businesses be successful. Comerica operates in seven of the 10 largest U.S. cities, with more than 430 banking centers in its primary markets of Texas, Arizona, California, Florida and Michigan. Select businesses operate in several other states, as well as in Canada and Mexico. Comerica is among the 25 largest U.S. banking companies.
Visit Comerica's Facebook page at facebook.com/Comerica or on Twitter at @ComericaBank for more information on how Comerica is making a positive difference in the communities it serves.
To learn more about Comerica’s products, services and career opportunities, visit Comerica.com.
