Senior Demande Generation Manager

About the role

Scality is looking for an experienced Demand Generation Campaign Manager to own our global campaign program. You plan, launch, and optimize the campaigns that generate qualified leads and opportunities across our enterprise and mid-market go to market in the Americas, EMEA, and Asia Pacific.
 
This is a hands-on role for a marketer who thinks strategically. You take a pipeline target, decide how to reach it, and run the campaigns that get there. You hold yourself to the numbers: leads and opportunities generated, conversion by stage, cost per lead and per opportunity, and channel efficiency. Most of the work is digital. You also run the campaigns around our webinars, trade shows, and partner programs, from promotion to lead follow up.
 
The main challenge is generating demand in a market that is changing fast. Buyers increasingly get their information from AI tools rather than the channels marketers have relied on, and gated content and volume downloads are losing their effect. This role needs the creativity to build demand where the old playbooks no longer work.

You own the campaign function in an international marketing team. You work closely with the Head of Growth, who runs paid media, SEO, and web, and with marketing operations and nurture. You work with the AMER field marketing manager and the EMEA regional marketing team on campaigns for their events and partner programs, and with product marketing on messaging and assets. You also work with sales, SDR, and partner teams in every region.

What you will be doing

Own the global campaign plan and calendar, translating pipeline targets into integrated campaigns across paid social, paid search, email, webinars, content syndication, and account-based marketing
Take each campaign from brief to launch: audience and targeting, offer, messaging with product marketing, landing pages and forms, promotion, lead routing, and reporting
Run campaigns for webinars, trade shows, field events, and partner programs, from promotion before the event to lead follow up after
Run the thought leadership and customer webinar program, from topic and speakers to registration, delivery, and follow up
Work with the Head of Growth on paid media strategy, spend allocation, and experimentation across LinkedIn, Google, and new channels
Build campaigns with marketing operations in HubSpot and Salesforce, and own campaign structure, naming, and attribution in Salesforce
Own weekly and monthly lead generation reporting to marketing and executive leadership: leads and opportunities against goal, conversion by stage, cost per lead and per opportunity, and spend by channel and region
Align with sales and SDR teams across regions on lead handoff, follow up, and pipeline acceleration
Manage campaign budgets and agencies, and prioritize spend against pipeline impact
Run experiments across audiences, offers, and channels to improve conversion and lower acquisition cost

What you bring to the table

• Ten years or more of experience in lead generation, demand generation, or digital marketing, running integrated campaigns end to end
• International experience: you have run campaigns across several regions, ideally including the US, and understand how buyers and channels differ by market
• Experience in B2B enterprise software, ideally in storage, data management, backup, or adjacent data infrastructure markets
• A track record of campaigns that produced measurable pipeline, with the numbers to back it up
• Hands-on experience with paid social and paid search, and with webinar and event campaigns 
• Strong command of HubSpot and Salesforce and of campaign analytics
• The ability to shape a plan from a pipeline target while staying hands on in execution
• The creativity to generate demand where buyers rely on AI over traditional channels and gated content no longer carries the funnel
• Native or near-native English, written and spoken. You write campaign copy for US and international audiences
• Comfort working with colleagues across time zones, with regular overlap with the US team in the afternoon

Life at Scality

• We offer careers with an opportunity to bridge international borders, an intensely fun environment with smart people.
• We encourage promotion and elevation through training and development programs.
• We care for our employees through company supported programs such as sports and wellness programs, social responsibility programs, and generous benefits packages.
• We support team building and get together events across all of our locations around the world.
• Life at Scality is exhilarating. Our internal motto is: work hard, play hard, eat well and amaze the customer!